French Press Grasps Network Challenge

Editor's note: The development of foreign newspapers has also affected the development of the domestic newspaper industry. To broaden their horizons and draw on the public's strengths, this edition has opened up a special section on “fax”, focusing on the specific operations of foreign newspapers and hopes that some of their practices will be implemented. Can learn from newspaper reporters.

France has 136 French daily newspapers. The main newspapers and their distribution are as follows: 424,000 copies of the "Le Figaro", belonging to the Ersan Group. The "Le Monde" 386,000 copies. There are 257,000 copies of the French Evening News, which belong to the Ersan Group. "Liberation" 182,000 copies. The "Humanitarian News" is the newspaper of the Communist Party and has 84,000 copies. "The Paris Daily" 80,000 copies. The main local newspapers are: “The Western France”, which is the largest circulation newspaper in France, with 79.5 thousand copies. The voice of Local Voices is 372,000 copies. The main weekly magazines are: Express, Perspectives, and New Observer.

The operating performance of the French newspaper industry in the past year shows that it is not difficult to keep its market share in the competition with online media for readers, as long as it adheres to the concept of “close to the market and close to the readers” and has the determination to innovate and change.

The statistical results show that, with the increasing number of Internet users, the circulation of the 12 largest cross-regional newspapers in France has increased to varying degrees last year, except for a slight contraction in the circulation of some local newspapers. To 2.3 million copies, an increase of 0.3% over the previous year. Compared with Germany, the United States, and the Nordic countries, the French are not very enthusiastic about newspapers, and only one-fifth of them are loyal readers of newspapers. However, compared to the total circulation of magazines and last week's total of more than 2 million copies, the French exceeded the sum of the circulation of German "Spiegel" and "Focus" magazines.

Women’s and fashion magazines in France have been selling well. Some newspapers have added shorts to other people’s long-term supplements to attract women readers. In recent years, the demand for economic news from the French has been growing. The "Echo" newspaper, France's largest economy daily newspaper, has added "financial information", "plans for investment", "investments for the weekend" and cultural special editions. It has also been received. Very good results have made other newspapers follow suit. The editor-in-chief of the newspaper, Nikola Beto, said: "The newspaper has a basis for readers' trust. We hope that it will become the center of information reflecting various trends and various discussions. In addition, we have set up a new column. It explains the company's strategy from the shareholders' point of view.” In the past 10 years, the number of pages in the Echo has doubled, and circulation has increased by more than half, reaching 120,000 copies. In 1998, the Echo Newspaper had a turnover of 861 million francs and a net profit of 162.3 million francs.

In addition, the French newspaper industry is still generally trying a good way to fight with online media - joint operations and build their own networks. The "Le Monde" wants to establish a newspaper network in Europe by establishing partnerships with other newspapers such as the "National News", "News News" and "Times". Three years after the launch of the Echo News charges website, the number of visits per month reached more than 5 million, making it the most visited website in French newspapers.