New trends in the development of China's printing industry

The year 2002 was the first year for China to join the World Trade Organization. The domestic economic situation is undergoing extensive and profound changes. All walks of life are vigorously reforming the traditional economic system in order to seek a place in the fierce international and domestic market competition. China's press and publishing and packaging, decoration, printing, printing equipment, and equipment industries have also introduced new reform initiatives, made positive progress, made bold breakthroughs, made great efforts, and made new progress in reform and development. From the printing industry as a whole, we are currently experiencing the following major changes:
The first is the shift from a planned economy to a market economy. This change has already begun in the last century. After China's accession to the WTO, the printing industry will present a new phase of reform and opening up in all aspects, in-depth, and wide-ranging. This requires that business leaders must proceed from reality, adhere to the spirit of innovation, follow the laws of market economy, and resolutely innovate old concepts and systems that constrain the reform and development of enterprises.
Second, the application of modern computer technology, electronic technology and network technology has brought another new leap in printing technology. The printing industry has become a technology-intensive and practical high-tech industry. If we say that in the 1980s to the 1990s, nearly 20 years have passed, we have completed the task of technological transformation of the printing industry as determined by the 16-character guideline of “automatic photocopying, electronic color separation, high-speed offset printing, and binding binding” and have basically changed. China's printing industry has fallen behind. Then, the new development of the printing technology in the Internet era will drive the industrialization through informationization, promote the upgrading of the printing industry and achieve leapfrog development. In response to this development trend, the formulation and implementation of the "28-character" development policy for the printing industry in the late 1990s marked the beginning of a new phase of the second venture of the printing industry.
Third, Europe, the United States, Japan, and other world-class printing companies are building new wholly-owned production companies and holding investment companies with absolute control, or accelerating their development in China in the form of mergers and acquisitions of China's advantageous enterprises, and are fierce. The benefits of foreign trade entering the Chinese printing market are very obvious. Not only does it bring in funds to make up for the lack of funds for construction in China, but more importantly, it brings advanced advanced and applicable technologies, equipment, and scientific management methods to promote the adjustment and upgrading of China's product structure and industrial structure, and to increase export earnings. Increase employment opportunities, and can promote the innovation of the enterprise system and improve the management level. This trend also shows that China's printing market has great potential, foreign-funded enterprises can be found, but its impact and influence on China's state-owned and private printing companies will also be more prominent.
Faced with the above new situation and changes, as well as fierce competition in the domestic and international market economy, if we do not see the gap between the enterprise itself, the product itself and the international level, we will rest on the status quo, rest on our laurels, and only hope that we are able to live our lives without seeking the development of the enterprise. With the increase, this will be the greatest threat to the security of our printing industry. Therefore, I believe that only by dared to face the gap and be brave in the process of institutional reforms, the development of new and high technologies, and the emergence of foreign-funded enterprises seeking a road to change and development, can we inject new vigor into the second venture of the printing industry. Therefore, we must soberly realize that only adhering to reform and innovation is the fundamental way to improve the overall competitiveness of the printing industry.
Second, as the intensity of reform and opening up has increased, China will move toward opening up to the outside world in all areas, some industries, and some areas. In the economic field, the ownership structure, industrial structure and layout will face new adjustments. The diversification of business operations and the diversification of production organizations will all have new developments.
In recent years, the new development trend in China's printing industry has attracted widespread attention:
(a) China's regional printing base has become a climate in recent years, not only the printing industry in metropolises such as Shenzhen, Shanghai and Beijing has continued to develop; Wenzhou, Zhejiang, Cangnan, Zhongshan, Guangdong, Hebei Xiongxian, Sanhe, Langfang, Dongguang, Shanghai Pudong, Anhui Tongcheng, etc. The region has also formed a regional printing base that is mainly filled with packaging. The printing industry has become a pillar industry in these regions.
These printing bases have the following characteristics: both book and book printing, packaging and printing, and printing equipment and printing equipment manufacturers. There are often thousands of companies in the printing base. The division of labor is very small, but the connections between the companies are very close. In the printing base, there are not only specialized plate-making plants, special post-press processing plants, and even companies that specialize in assembling aluminum clips for blankets. There are more than 680 printing companies headed by Jie Long Group in Pudong, Shanghai, and the output value reached RMB 3.1 billion in 2000 alone, accounting for 1/4 of the total output value of Shanghai's printing industry. Another example is the existing 500 printing and binding companies in Sanhe City, Hebei Province, with a total printing equipment value of nearly 100 million yuan, annual production value of 11 billion yuan, and tax payment of 50 million yuan, basically forming a one-stop framework for printing, binding, storage and distribution. , becoming one of the pillar industries in the area.
(II) The rapid development of the private printing industry In recent years, the development of private capital-based printing industry has achieved gratifying results. At present, there are more than 10,000 printing and equipment equipment companies in Wenzhou with an annual output value of 18 billion yuan. In 1985, Longgang Town's printing industry output value was only 156,000 yuan, and in 2000 it reached 4.96 billion yuan. In the printing enterprises in the above two regions, the private economy accounts for the majority, while the state-owned economy is insignificant in the printing industry in these regions. Private printing companies have gone through a period of primitive accumulation, and their momentum of development cannot be discounted. For example, the famous Jielong Group in Pudong, Shanghai, started in 1973 with a starting price of RMB 1,000. There are only 6 individuals. After more than 20 years of hard work, it has now become a printing-oriented industry, integrating industry, commerce, trade, and real estate. Large-scale private enterprise groups. By 2001, Jielong Group's fixed assets had reached 740 million yuan, and the total annual sales had reached about 700 million yuan. On July 1, 1998, when U.S. Vice President Clinton visited Shanghai, he specially met with the president of Jie Long Group, Fei Liande, and discussed with him. This has become a major event in the printing industry. The equipment, factory environment and workshop production level of each printing company of Jie Long Group have already met the standards of modern enterprises and changed people's traditional impression of the simplicity and oldness of township and village enterprises. I think that with the improvement of the socialization level and the development of stock-based companies, private capital-based companies will play a significant role in promoting the development of the printing industry's productivity. After several years of development, private capital companies will become the basis for the market economy of China's printing industry. Therefore, we must attach importance to and support the development of private printing companies.
(3) Capital operation in the printing industry has started Capital operation is an innovative operation form after the product development reaches a certain stage. If we say that in the 1980s and 1990s of the last century, China’s printing industry dominated the market mainly through product competition and expanded the scale and influence of enterprises, capital operations have now surfaced. For example, on January 28, 2002, the two major domestic printing machinery manufacturing enterprises, Beiren Printing Machinery Co., Ltd. and Shaanxi Huanggong Group Printing Machinery Co., Ltd., reorganized the new Shaanxi Beiren Printing Machinery Co., Ltd. The debt-taking method investment is now RMB 60 million. The overall merger of Shaanxi Printing Machinery Co., Ltd., the new company will give full play to the Beiren Group's financial advantages, technical advantages, to achieve the complementary advantages of the East and West, a total resistance to risk and promote the development of the purpose. Beiren Group also cooperated with Japan's Huang Jing Company to sell post-impression equipment by means of OEM and invested in the plant in Bucharest, Romania, to set a precedent for China's printing companies to set up factories abroad. Shanghai Printing and Packaging Corporation acquired Japan Akiyama Printing Machinery Co., Ltd. Send staff to take full responsibility for the leadership of the company. These two major events were hailed as "the first spring thunder of the in-depth development of structural reforms" in the printing industry. In news publishing, packaging, decorating and printing companies, capital operation has also begun to take shape. For example, Jiangxi Yuetu Fenghua Industry Co., Ltd. combined investment, joint venture, Shanghai Zhonghua Printing Plant's financing expansion in 2000, and Beijing Xinhua Color Printing Factory rebuilt the new plant by property replacement (including a joint venture factory and a sole proprietorship factory) The company has achieved leapfrog development. In short, the emergence of capital operations is one of the important differences between the printing industry's second venture in China and the past.
(D) Foreign publishing and printing giants settled in China After China's accession to the WTO, foreign printers have further accelerated the pace of settled in China. For example, Bertelsmann Germany has signed an agreement with Shanghai Printing and Packaging Co., Ltd., and each party will invest 50% to establish a printing and packaging production base in Shanghai. The first phase of the German investment was 29 million U.S. dollars. After 5 years, the total investment was 100 million U.S. dollars. Soon, a modern printing city of 680 hectares will be on the banks of the Huangpu River. Another example is that the American Donnelley and Son Printing Co., Ltd. has reached a cooperation agreement with the Shanghai Press and Publication Bureau's affiliated companies, and invested US$29.5 million in the first phase to set up a printing company in the Qingpu Industrial Area. This is the only international property that has been allowed to enter the Chinese market after China’s accession to the WTO. Printing company. The first Heidelberg M600C rotary machine will be put into production in October 2002, and the second one will be put into operation in November.
(E) SMEs have begun to take the road to a grand coalition. In the face of joining the WTO, strong printing countries will certainly enter the Chinese market. China's printing industry enterprises need to actively respond to people's "coming in", but also actively create conditions for "fighting out" to fight for the allocation of resources in the international space, and occupy the market share it deserves. A group of far-sighted SMEs, in order to increase their ability to resist risks, are conducive to fighting in the two markets and have begun to take the road of alliance. For example, four companies, namely Jingdezhen Printing Machine, Weihai Printing Machine, Changchun Printing Machine, and Yutian Printing Pack, have formed the company. These several printers are medium-sized printing machine manufacturers, and their products are highly complementary. The purpose of the alliance is also very clear: to expand the sales price, occupy the market, and to go abroad, participate in international market competition, and expand exports. After nearly two years of alliance, the effect is very obvious. Since the latter half of the last century, the wave of mergers, acquisitions, mergers and acquisitions among companies in the international arena has risen more than one wave, and the amount of capital involved in each joint, merger, and acquisition has continued to hit a new high. After China opens its doors to the country, the wave of coalitions, mergers, and restructuring will surely impact China. In this regard, the printing industry cannot be an exception.
(6) Investment in other industries Printing industry The development of the printing industry not only benefits from the efforts of the industry, but also develops outside the industry to the printing industry. For example, Ningbo Xinda Company started from the production of elevators and accessories. In recent years, it has invested in the production of gravure printing machines, and the first gravure printing machine has gone offline. In another example, COSCO Industrial Company, a subsidiary of China Ocean Shipping Company, and COSCO (Hong Kong) Industry & Trade Holdings Co., Ltd. jointly invested in Yuanyi Printing Co., Ltd., which has an asset size of 22 million yuan. This company already owns high-end equipment such as the German Tianma plate making machine and Heidelberg five-color printing machine. Its business scope is not limited to the printing of the products of COSCO Group, but also involved in the printing of philatelic products, pharmaceutical packaging, and books and magazines. For another example, China National Aero-Technology Import and Export Corporation’s People’s Art Brush Factory has set up a joint venture with Beijing American Airlines Express Printing Co., Ltd. to print on a large number of print products of famous companies such as Motorola.
(7) Enterprise information has attracted attention Enterprise information is an important symbol of modern enterprise management, and it is also a systematic and complex high-tech-oriented work system. In the printing industry, a considerable number of companies have started the construction of this work. For example, Weihai Putian Printing Machinery Co., Ltd., Shanghai Jielong Group, and Shanghai Zidan Printing Company. Guangming Information Technology Co., Ltd., a company specializing in the development of management software for the printing industry, has also been established. Enterprise informatization is the technological foundation for developing e-commerce and entering the e era. It is a bridge for enterprises to enter the 21st century, and informatized enterprises can face the future.
In the construction of enterprise information, I believe that first, business leaders must pay attention; second, we must proceed from the actual conditions of the enterprise, start with solving the problems that the company actually stands for, and third, stick to the combination of advancedness and practicality, and persist in doing what we can. And appropriate expansion of the principle, to fully play the role of the company's existing information technology personnel and equipment. It can be said that the informatization construction that does not attach importance to printing cannot be caught in the torrents of fierce market competition at home and abroad.
(8) The great development of exhibition economy has taken place in recent years. In China's national year, a large number of exhibitions related to printing and equipment are held. According to incomplete statistics, in 2001, various types of printing and equipment equipment exhibitions reached more than 70 times. The development of the exhibition promoted the development of the industry, and in particular, it provided an opportunity for many small and medium-sized enterprises to intuitively understand the customers. Every 4 years Beijing International