Brief Analysis: Three Major Development Trends of Printing Inks in China
In recent years, with the popularization of technology and market competition, many domestic traditional state-owned enterprises; the leading advantages of printing ink technology have gradually lost, the cost advantages of other private enterprise products have also been revealed, and continue to expand its market share.
A few state-owned traditional old enterprises failed to keep up with the industry's technological transformation and technology failed to keep up with the changes in the market, so the situation has also changed, that is, from the original others follow us to become we follow others. Moreover, due to the popularization of product technology and homogenization of product quality, the competition of products has gradually become the competition of product prices and service quality. The success of private enterprises is to take the market-driven road, and the development ideas of printing inks are:
1. Develop ink products suitable for the market:
In particular, it has launched competitively priced and high-quality products to occupy the low-end market, such as paper offset printing inks, plastic surface printing inks and lining printing inks;
2. Development of environmentally friendly inks:
Such as alcohol-soluble gravure printing ink, anhydrous soybean oil offset printing (environmental protection) ink, water-based ink (where water-based plastic ink is an environmentally friendly product supported by the development of Guangdong Province) and UV / EB flexo printing ink and other new inks;
3. Develop high value-added ink products:
Such as industrial inkjet products (continuous inkjet cIJ, drop-on-demand DOD), conductive inks, anti-counterfeiting security inks, etc.
There are many types of inks and different uses, and printing with inks is also a technology, so the technical services of inks are also particularly important. Not only do service providers need to be familiar with inks, but they must also master printing techniques. For example, what are the advantages of an ink, where is it used, where is the customer, how can it be used to reflect the advantages of the product, etc.
We should find out how satisfied our customers (including distributors, manufacturers, individual consumers, etc.) are with our product quality and services, and understand what our customers say about our products:
1. Whether the customer service (such as supply channel, delivery, product use guidance, similar product introduction, etc.) is satisfactory;
2. Can we provide new products suitable for customers' requirements;
3. Product quality (such as product quality indicators, advanced level, stability, and deficiencies, etc.):
4. Are you satisfied with the speed of the information reflected by the customer, and are you satisfied with the after-sales service?
5. Whether the process equipment used by customers to apply products is reasonable, and whether there are references or improvements etc.
Gradually form a market (customer) as the center, and provide appropriate ink products according to customer needs, so as to improve customer satisfaction with ink products and services, thereby expanding the market share of ink.
In the past ten years, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country, and the per capita consumption of printed matter is still very low, only 5% of the per capita consumption of developed countries. The amount of use is also very low. In the next 5-10 years, China's national economy will maintain rapid development, and the great development of ink is also obvious. In the next few years, the development of China's ink industry, in addition to adding products, should pay more attention to adjusting the product structure, improving production concentration, increasing research and development efforts, improving scientific and technological content, improving quality, and improving product stability to adapt it. For today's multi-color, high-speed, quick-drying, pollution-free and low-consumption modern printing needs.
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