The 9th China Luxury Summit will be held in Shanghai on June 19-20
In the past year, there has been a "brakes" in the triumph of luxury consumption in the Chinese market. Under the simple advocacy of government policies, first-tier luxury goods companies slowed store expansion plans. In addition to the changing business environment, Chinese consumers who have grown up are another touchstone to test top-tier brands. Once the popular logo, simple and crude brand show form, has been "over-publicity, there is a loss of quality" and lost the favor of Chinese consumers; and those who drive sales and shop around the top brands, its consumer reputation In the radical expansion of the store expansion program devaluation, but some more delicate niche brands are gradually developing their own loyal fan groups, the rapid development in China, in addition, the Chinese local brands are also constantly seeking new opportunities for development.
CLIA (China Luxury Federation) and the European Association of the three luxury co-hosted the Ninth China Luxury Summit. The summit will share the latest industry trends in 2014 industry, international brand market to develop the best strategy and practice, but also to explore the path of local brand success. Depth discussions on how to reinvent the new trends in the industry landscape and their far-reaching impact on the future of the world's top branded industries, share and exchange their insights.
2014 Conference Highlights:
300+ luxury industry practitioners
60+ luxury brand
50+ booth display opportunities
30+ keynote speakers
12+ hours of interaction time
4 panel discussions
3 entrepreneurs dialogue
Awards ceremony and luxurious dinner
Pre-conference workshop
In addition, 24 keynote speeches cover policy interpretation, high-end brand building strategy, shopping center development strategy, luxury talent acquisition and training, high-end retail transformation, digital / marketing strategy, consumer research and packaging design innovation.
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