Renhao Furniture You Guozhong: Struggling with Renhao is my happiness

Ren Guo Furniture Chairman You Guozhong

Take the initiative to fully integrate product competitiveness in the off-season

[Reporter] You are always good! In the face of today's relatively weak market, what is the response of Renhao Furniture?

[You Guozhong] In response to the current relatively weak home consumer market, Renhao Furniture has developed a scientific plan in product development, brand promotion, market sales, etc. In 2012, it will continue to promote the research and development of new products and fully integrate products. At present, we have focused on launching new products such as “Vision”, “Golden Teak” and “Golden Walnut”, which have been warmly welcomed by distributors and consumers, and comprehensively promote Dinoya’s brand competition. force. In addition, it also increased the channel construction efforts and business model innovation of the two major brands. In the first half of the year, Renhao Company and Suzhou Yabo held the launching ceremony of “Dinoya” and “Modica” brand operation, creating a new mode of channel construction. Through the all-round, three-dimensional, multi-channel dissemination of the influence of “Dinoya” and “Modica” brand, it has shaped the market image of Dinoya “China's first brand of wood furniture” and created a comprehensive brand promotion three-dimensional network. Enhance the brand's influence and comprehensive competitiveness. Through the analysis of sales data in the first half of the year, it can be said that these measures have achieved great success.

In the "cold winter", the heart of the furniture industry needs to broaden its horizons.

[Reporter] How do you view the challenges and competition in the "fashion industry winter"?

[You Guozhong] At present, the domestic household consumer market is facing a severe test, and the overall home market is sluggish. In this “furniture industry” environment, manufacturers and dealers face various challenges and competitions. I think that in order to open the situation in this situation, furniture companies must relax their horizons, persist in innovation, and look for opportunities from difficulties. Although the furniture companies are facing many difficulties, most furniture companies still maintain optimistic confidence. For example, in the Shenzhen Furniture Fair held in March this year, the exhibition site is still hot, and many enterprises are in a weak market. Still insisting on R&D and innovation, there are still many local distributors who come to the exhibition site to seek distribution products, which reflect the expectations of the entire furniture industry for the future and the optimistic view of the future. There are challenges and competitions naturally have opportunities. While the market is causing difficulties for enterprises, it also makes enterprises gradually pay attention to improving the management level of enterprises and increasing revenue and reducing expenditures, so that enterprises pay more attention to how to effectively control capital investment, and the fall of small enterprises and The acquisition of large enterprises has also accelerated the reshuffle of this industry, promoted the birth of a truly big brand, and allowed many furniture companies to turn their eyes to a broader protection room and second and third tier markets, which has enhanced the brand awareness of the entire market. The long-term development of the entire furniture industry has far-reaching significance.

Renhao Furniture is determined to become a highly acclaimed quality enterprise

[Reporter] What kind of brand do you want to make Renhao Furniture?

[You Guozhong] Renhao Furniture has created a precedent for the manufacture of Chinese wood and wood furniture, established an industry benchmark for the manufacture of wood and wood furniture, and established the standard experimental base for Chinese wood and wood furniture and the “Denoa? Panel Furniture Expert Committee” In the Chinese furniture industry, it enjoys the honorary title of “China's first brand of wood furniture”. At present, the company has established a new production base and product exhibition hall. In the future, Renhao will continue to adhere to the market demand-oriented and push the two brands “Dinoya” and “Modica” to the national and overseas markets. With a new attitude, it leads the development trend of Chinese wood and wood furniture and solid wood furniture, and delivers the best quality and most attractive furniture products to thousands of households, making Renhao a high-quality enterprise that is praised by industry associations, distributors and consumers.

Renhao furniture is the power of my life's wealth and struggle

[Reporter] What does Renhao Furniture mean for you?

[Youguozhong] Maybe my life has a relationship with my family. When I was young, I went to the Shenzhen Special Economic Zone to work hard for my dreams. I went to work in the furniture factory and worked hard to create Renhao Furniture Company. It can be said that my life has a great fate with furniture. At present, Renhao Furniture has certain industry influence in the Chinese furniture industry. The two brands “Dinoya” and “Modica” are among the most influential furniture brands in China with industry-competitive industries and resource advantages. In the ranks, these achievements can not be separated from the support and efforts of our Renhao team. Here I have experienced the happiness and warmth of this team. This is the wealth of my life and the driving force of my life.

Maximize consumer brand value experience as a consumer brand

[Reporter] What should enterprises do to change a brand from an industry brand to a consumer brand?

[You Guozhong] Many brands are developing very fast now, but they are relatively unfamiliar to consumers, especially in the furniture industry. There is a considerable gap between industry brands and consumer brands. How do companies change a brand from an industry brand to a consumer brand? I think that companies should first have a way to understand and understand the changing characteristics of consumer demand, because only by maximizing the consumer brand value experience can consumers clearly Know if you like this brand. A great feature of furniture products is practical, which is different from ornamental products such as jewelry and jade. Therefore, consumers buy furniture is the comfort and practicality of the products in the field. Communication brands should focus on consumers. As long as a large number of customers are willing to experience them personally and establish their own brand preference and word of mouth promotion, this product can effectively compete in the market, and this enterprise can develop more. Fast and long lasting.

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