How do wooden craft enterprises seize the consumption of the younger generation?

At present, there is no wooden handicraft brand for the younger generation of consumers in the wooden handicraft industry in the country. The brand naming, brand connotation, brand image, selling point appeal, and image spokesperson of this sub-brand are all designed around the young people. According to the needs of young consumers, wooden handicraft products can make the suits very out of place and bold and brave. Marketing methods must be changed according to consumers. Internet marketing is the most suitable for the younger generation after the 80s. For the wooden handicraft industry, post-80s marketing may be a new topic. Writing blogs, playing online games, web chat, online shopping, etc., all incorporate the modern life of the "post-80s".

For wooden handicraft enterprises, it is necessary to face up to the network marketing, it is necessary to increase the use and proportion of network marketing investment, and promote the promotion and promotion of famous websites such as real estate, home decoration, building materials, etc. On the basis of the construction of sexual content, the promotion of the promotion of the website will increase the popularity; use the network to buy the platform or try the online wooden crafts store (city) to open a convenient procurement channel for the post-80s consumers; use e-mail, forums, blogs , network video and other tools to strengthen brand communication with 80 post-consumers or hot topic creation. Considering that the post-80s economic premise is limited, but also like to pursue individuality, the author believes that the style can be extended, the price is affordable and the moderately enhanced wooden crafts, there is a large market space and marketing opportunities. How do wooden craft enterprises catch the potential consumer group after the 80s?

It is conducive to stimulating their desire to buy, stimulate consumption and guide consumption. What kind of wooden crafts do you like after 80s? Wooden crafts with more individual colors and styles are definitely popular among young consumers. After 80 is a fast-expanding department among the wooden handicraft consumer groups, but if the wooden handicraft enterprise targets the target consumer after 80, it may face the risk of the consumer group being too narrow.

Young people are more interested in experiential marketing flows such as product trials, DIY trials, competitive competitions, etc. For wooden crafts brands, in addition to the experiential environmental design of the terminal link, the post-80s consumer personality test can be conducted, based on the test results. Different styles of wooden handicraft products, in the flow design of corporate marketing promotion, to increase the fun of marketing flow