Advertising effect of cash register ticket
For the future market, the primary problem is to build trust in the store by helping customers solve practical problems, understand customer psychology, reduce management costs, and sell sales services. The cash register ticket can be used as an advertising carrier to do this. By understanding the customer psychology, the advertisement on the cash register ticket can correctly guide the customer to consume, and at the same time, the management fee can be reduced to provide better sales service. Win the trust of customers and establish the credibility of the supermarket.
Maybe ask, how much influence can you advertise on a small thing like a cash register ticket? Then we will first look at the status of domestic supermarkets in the retail industry, and then analyze them from the perspective of advertising revenue.
Domestic supermarkets in the retail industry
According to the retail industry forecast report released by the National Information Center, China's retail industry will maintain a steady growth rate of 8% to 10% between 2005 and 2010. By 2020, the total retail sales of consumer goods will exceed 20 trillion yuan. From this point of view, the potential of the retail market is huge.
For example, in the first-tier cities, the traffic volume of a large-scale shopping mall can reach more than 30,000 on weekends. During the peak period from December to March, May Day, National Day and other holidays, the average daily passenger flow is quite large. If you can do accurate advertising for consumers, the supermarket cash register ticket can play a very good role.
Current business status of the supermarket format
The development of supermarkets to this day has gradually entered the era of homogenization. The quality of goods and goods is almost the same, the promotion activities and sales prices are comparable; you have self-service lockers, I have electronic lockers; you are advertised at a good price, I carry real prices; you have a fast cashier channel, I There are UnionPay, online payment... After careful study, the differences between each other are getting smaller and smaller. Not only the “thousands of storesâ€, but also the strategy of selling these strategies has reached the point of “one thousand casesâ€. Therefore, it is necessary to introduce some new profit methods. Before the supermarket cash register ticket is used as an advertising carrier, it is an indispensable operating cost for the supermarket. Since the price of the paper tape is proportional to the width of the paper tape, there are many Supermarkets use narrower paper tapes to reduce operating costs, which can save the operating costs of supermarkets to some extent, but it is not enough to save this, not to mention the increase in customers while narrowing the tape. Check the trouble of shopping receipts; if the cash register ticket is used as an advertising carrier, one can save the operating cost for the supermarket, and even bring considerable profits; the second is to increase the aesthetics of the cash register, using the atmosphere that looks atmospheric The paper tape, together with the decoration of the exquisite advertising pattern, will make the cashier ticket a stage for the supermarket to show its strength.
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