Aofei is strong and "kills"! The domestic building block market is getting hotter and hotter?
On April 9th, Aofei Entertainment released the new building block brand Weiss Building Blocks in Guangzhou. The first three series were the Meng Chicken Team, Super Pan Man and Armor Warrior. The products are expected to be officially in e-commerce and part on April 25th. The offline platform is on sale.
As a cultural industry group with a full-length IP and full industrial chain operation platform, Aofei Entertainment has a series of well-known IPs such as Super Flying Man, Pleasant Goat and Big Big Wolf, Meng Chicken Team, Ba La La Xiao Xian Xian, and Armor Warrior. It is its biggest advantage, and the new products released this time have joined the own IP without any suspense.
Chinese and foreign toy network (ctoy-gdta) noticed that in addition to the above own IP, Aofei's cooperation with international IP is also accelerating this year: In February, Aofei and Nick International Children's Channel reached a conclusion on Nick's classic IP "SpongeBabies" Strategic cooperation; in March, Aofei launched a series of industrial cooperation with ePai's Peppa Pig; on April 9th, on the day of the conference, Ou Fei became another popular IP of "E Pajama" The main partners will launch core products such as cars, dolls, toy sets and role-playing in the summer of 2018. With the deepening of cooperation in the future, it is expected to bring more powerful IP reserves to Aofei.
"Pajamas Little Hero" is very popular in the European and American markets and will enter the Chinese market this year.
In recent years, the domestic plastic building block market has become increasingly fierce. The Chinese and foreign toy network (ctoy-gdta) reporters have learned that hundreds of building blocks are large and small in Chenghai District, Shantou. Many domestic building block brands have embarked on the original road, and actively seek for well-known IP authorized blessing to increase product added value and attention: Enlightenment blocks have obtained IP authorizations such as “Submarine Small Columnâ€, “Nujing Jing†and “New Hulu Brothersâ€; Bangbao Puzzle has launched authorized products such as “Little Pig Peggyâ€, “McJack Town†and “Cannon Artilleryâ€; Star Diamond Building Blocks are also associated with “Pig Pig Manâ€, “Seabed Small Columnâ€, “Sail†and “Dream Three Kingdomsâ€. And many other IPs remain authorized to cooperate. Senbao Building Blocks even created the original IP – the “Black Gold Plan†was widely watched by the market once it was launched last year...
Aofei Entertainment said that in the face of the existing competitors in the building block market, the company will use its own IP and multi-industry advantages, as well as more than 20 years of consumer research and product experience to create a parent-child building block product suitable for Chinese families.
Conference site
According to the person in charge of Weiss Building Blocks, in order to allow the building blocks to play more educational and social attributes, the company conducted more detailed research and established the DBI child development and building block science system to strengthen the developmental characteristics of the building blocks and children at different stages of growth. Related, for the different stages of the child's development, I hope to use the building blocks for more targeted inspiration and training. It is understood that by adding popular technology elements to the building blocks, children can help children understand the phenomena of nature and life, inspire children to explore the world's interest, and enlighten children's scientific thinking. The products released this time incorporate a series of elements such as gears, roller skating and levers. Children can recognize a series of scientific and technological concepts such as linkage, mechanics and force in the process of playing.
Aofei Entertainment said that before entering the building block market, the company has accumulated market experience through the operation of some products, and combined with its consumer research center, product creative committee, etc., so that the products can better meet the actual needs of consumers.
China and foreign toy network was informed that on the afternoon of the press conference, Aofei Entertainment also held the first Toy Creative Innovation Exchange Conference in Guangzhou and launched the “Global Inventor Platform†to gather creative talents and creative investment opportunities.
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