Furniture will be "tested" in August and September.

A fall, more than half a year. According to the statistics of relevant departments, the price of a batch of civilian biological products including vegetables, meat and poultry, edible oil and clothing in the first half of the year has been raised. The home improvement market, which is closely related to the daily lives of consumers, is no exception.

Some insiders said that merchants generally make long-term promotions this year, in fact, only to "activate" the consumer market and spend the current off-season. Affected by transportation and labor costs, most of the main materials and auxiliary materials will increase by more than 5% in the autumn. In August and September, the furniture will be “tested” for price adjustment. Experts recommend that the owner’s decoration purchase should be “early early”.

Visiting consumers:

When you enter the market, you feel "underestimated budget"

After all, the home industry is not a daily consumption. If consumers don't really understand the market, they may not feel the price change. A few days ago, when reporters visited some consumers who were doing home improvement, many owners said that they had no good pre-judgment on the price trend of decorative materials because of lack of experience before home decoration. It is not clear when to start. I don’t understand the market’s rise, which makes them face the already rising price, only to realize that the original consumption budget will definitely exceed.

The reporter met Ms. Shao, who is buying furniture at the Chengnan Yuexing store. She told reporters that the main reason is to look at discount sofas, dining tables and chairs and soft furniture. “I still choose products that are discounted by big brands.” However, Ms. Shao said that her original budget for furniture was only about 50,000. “Now a four-seat leather sofa with comfortable reclining function has nearly 20,000. My budget may have exceeded the standard."

Another Ms. Peng told reporters that she had recently seen a set of “solid wood + stone” dining table with a price of more than 9,000 yuan in a certain store. At that time, the promotional price was more than 6,000 yuan, but she still wanted to wait. "After I went shopping, I didn't see anything more affordable than that!" She was a little annoyed that she couldn't catch the opportunity of the bargain.

The reporter found that most consumers missed the timing of the purchase because they could not grasp the time curve of the overall price of building materials, which led to serious consumption overruns. Many salesmen of building materials store revealed that in the middle and late August, furniture and major materials will be adjusted at different levels. At this time, it is only the price of “testing water”. A shop with different furniture has a difference of thousands of yuan. Owners should compare prices and start in time.

Market participants responded:

Viewpoint 1 Labor costs increase to increase renovation costs

According to statistics, in the first half of 2012, the national consumer price level rose by 3.3% over the same period of last year. The slow increase in the price of home building materials has become an indisputable fact. Among them, the increase in labor costs in the home improvement and building materials industries has become the biggest factor in the rising factor.

"In terms of cement workers, the cost of construction costs has increased nearly twice this year. Compared with the same period of last year, the construction cost per square meter has increased by 3 yuan. If it rises, it will be too much to eat. These are for ordinary home improvement owners. The words are not very well understood.” Mu Xiaoguang, the head of Longfa Decoration Engineering Department, has little helplessness. On the one hand, he has to face the increase in cost and labor costs. On the other hand, he is under pressure from the owners to pursue low prices. Another designer revealed that many home improvement techniques require manual operation, especially for rural and European style home improvement. However, the owner has reduced labor costs and engineering fees, and the workers can't take over the work. The design effect will be greatly reduced.

Viewpoint 2 main material rose about 5% "bottom" timing to grasp

Under the influence of various factors, the building materials enterprises in the second half of 2012 may now increase their prices. According to Qu Zhi, secretary-general of Nanjing Building Materials Trade Association, the price of paints and paints has risen by nearly 10% compared with the beginning of the year. Wood and stone are subject to raw materials, and the price range is about 5%-20%. Ceramics and hardware dealers have also received price adjustment notices from manufacturers, because their stocks will soon bottom out or make corresponding rises to survive.

Qu Zhi also revealed to reporters that on the one hand, the cost of the main material soared, on the other hand, the owners still look forward to “buying the bottom of the bargaining”, especially in recent years, with the increase of the second renovation and the three-decoration consumer group, the city owners prefer the mature brand, but In order to purchase the brand products of Zhongyi in the price increase season, many owners choose to “holiday” to start, but they often miss the best time of “bottoming”.

He revealed that at the end of August, more than 120 brands of home improvement materials will be gathered in Nanjing to launch a more affordable landing exhibition than online shopping. Kohler, TOTO, Europa, World Friends, Dulux and other exhibiting products will be lower than the store price. Consumers can also superimpose the “subsidy card” provided by the exhibition (limited edition of 2,000 cards). The “subsidy card” contains 12 subsidy vouchers, which can subsidize 12 categories such as bathroom, tile, ceiling, cold and warm, among which the floor and wooden door Brands such as shower rooms and cabinets can be directly used. Consumers face the rise in the overall budget of home improvement, and they can stagger the peak of price hikes when they choose the style and deposit.