Do not love the packaging necessity of Jiangshan Aihongyan cosmetics packaging

In the cosmetics industry, packaging plays a crucial role in attracting consumers and reflecting brand identity. As beauty becomes more of a priority for people, the way products are packaged has become an essential topic of discussion. Forward-thinking companies in the competitive cosmetic market constantly seek innovative ways to stand out and capture new audiences with unique strategies. Plastic packaging dominates the market, accounting for 61% of all cosmetic packaging. These materials are widely used for women’s cosmetics and personal care items such as bottles, jars, and tubes. Given this trend, plastics are expected to remain a key player in the future. By 2019, the use of plastic in cosmetics and personal care products is projected to rise by 12%. Bottles are one of the most common containers, holding a 30% market share. This share is anticipated to grow by 28% by 2019. Similar to Volkswagen’s requirements for plastic packaging, most beauty and skincare packaging shares common features: durability, resistance to impact, and portability. The cosmetics market is becoming more regulated, with well-planned policies in place. In July 2015, China's "Management Measures for Cosmetic Labels" was set to be officially implemented, along with its annex, "List of Prohibited Languages for Cosmetic Labels." Several terms, such as “new life,” “resurrection,” “no addition,” “regeneration,” “Chinese,” “herbal medicine,” “organic,” “nano,” and “stem cells,” which were once commonly used, are now banned from labels. For years, some manufacturers have used vague or overly scientific-sounding language to mislead consumers into believing their products are superior. This led to excessive and misleading advertising. The new regulation clearly states that products cannot make claims beyond their actual function. For example, non-special purpose cosmetics cannot claim to have the effects of special-purpose cosmetics. The Jiangsu Wujiang Inspection and Quarantine Bureau reminds cosmetic manufacturers to focus on product quality, strictly control material sourcing, production, and quality assurance, and continuously enhance their market competitiveness. Companies should also build strong brand images, invest in R&D, and improve brand value through technological innovation. At the same time, they should adopt creative marketing methods rather than relying solely on exaggerated advertising, which can lead to consumer dissatisfaction. Although packaging in the cosmetics market has become simpler in appearance, it has actually become more functional. Historically, the main concern for consumers was product quality, so competition among brands focused on formulation and performance. However, with advancements in packaging technology and growing consumer awareness, the importance of packaging has grown significantly. New packaging materials have helped showcase brand personality and improve product quality. For instance, special papers like gold and silver cardboard, pearlescent paper, aluminized paper, and fabric paper are increasingly used instead of traditional white cardboard. Some cosmetic packaging now uses vacuum-coated aluminum-plated paper, which appears more vibrant under light, making the product stand out and attract attention. Additionally, many well-known cosmetic brands ensure consistency in both internal and external packaging design. To meet these demands, using double-sided colored special paper allows for a uniform color effect with only one side being printed, reducing costs and complexity while also serving as an anti-counterfeiting measure.

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