The Importance of Packaging in International Trade (II)

In order to ensure that our products can enter the markets of various countries, all companies are aware of the design and material selection of packaging and materials imported by Bin Binguo and the importer according to requirements in order to enable the products to enter the international market.
Second, sales packaging 1) to ensure that goods in the shelf life is not degenerate, from pollution, preservation or prevent death Many goods need to protect the goods in the packaging process to protect the goods from damage, but also need to be packaged for preservation, durability, anti- Pollution and death prevention, especially for food, flowers, vegetables, aquatic products, cosmetics, etc., must ensure that the inner packaging does not degenerate, be free of contamination, keep fresh, or even die in a certain period of time. For example, Yunnan has exported France's green beans for many years. Since the glass bottles produced in China do not meet the requirements of foreign countries in terms of strength, tightness, and appearance, it is still necessary to use foreign-provided glass bottles for packaging and accept them abroad. Tinplate used in canned fruit and canned food produced by the province's exports can be used in foreign countries, except for the domestic one. Originally, Yunnan's unique natural environment allowed many of our products to enter foreign countries and meet the needs of the international market. However, the reality is many. There are various reasons for this, but the packaging is backward and cannot meet the requirements of the international market. It is a problem that cannot be ignored and must be given our high priority.
b) Promote the sales of goods, play a role in the display of goods as a silent salesman, whether the goods can be sold well. In addition to the performance and quality of the goods themselves, the role of sales packaging cannot be ignored. It not only plays a role in beautifying the goods. , also play a role in advertising. As we all know, when China's Maotai first participated in the World Expo to enter the international market, due to the image of Tutu blouse suffered from the cold, but fortunately its own excellent quality, inadvertently broken the bottle, wine overflowing. Recognized by the world. This epic story tells us that we are both happy and obstinate to have our own hard quality consciousness, and we must not fail to produce a sense of lack of packaging awareness. When shopping at a shopping mall, the first thing that caught the attention was the shape and packaging of the product. According to surveys, 63% of consumers buy products based on the packaging of the product. This is the famous Dupont law.
According to one source, in a typical supermarket selling 15,000 products, the average shopper browses about 300 items per minute, assuming that 53% of purchases are impulse purchases. Then, the packaging effect at this time is equivalent to a 5-minute TV commercial. From this we can see that in addition to paying attention to the quality of goods, production and management must also pay attention to the packaging of goods. In foreign countries, there are five principles of so-called AIDMA for commodity packaging. This means that A attracts attention and is attractive; I, in turn, arouses the interest of customers; D is the desire to purchase, resulting from interest; M refers to the characteristics, name, logo, Pattern ... that is, purchase action. This is the main purpose of the packaging. China's commodities must be competitive in the international market. In addition to the quality of the goods themselves, the packaging of goods must first be competitive. The packaging reflects the economic development from one side and is the indicator and vane of the degree of commercialization.
On the other hand, if the packaging is not designed properly or is ill-conceived, and it does not understand and pay attention to the customary customs and special rules of foreign customs, it will not only fail to promote the role of the product, but will even prevent the market from entering. For example, the habit of Ruddian is mostly red, but the people of European countries are regarded as ominous; the Chinese people regard peacock as a symbol of beauty, while France and Britain do not like peacock and think it represents arrogance; the panda is unique to China. The precious animals, many of my domestic products used as trademarks, but in many countries, some do not know what the panda is, even treat it as a pig, use these as trademarks will inevitably affect the market. Japan has been jealous of 4 and considers 4 to be an auspicious number. Therefore, some countries originally exported 4 sets of utensils and glassware to Japan for 5 years a pack. Russia, on the other hand, stipulates that the packaging of imported foods must bear a Russian trademark and indicate the product ingredients, food value, shelf life, conditions, and methods of consumption in the trademark. In addition, the name of the exporting country and manufacturing company, the packaging of the goods, The instructions attached to the label or merchandise should also be marked in Russian using the above content.
Third, the value of goods can be increased, so that customers are willing to pay higher prices to buy goods to win customers, on the one hand, should pay attention to the quality of goods, on the other hand must also pay attention to the replacement of goods, the two complement each other, are indispensable. For example, in the previous years, the export of the skewed mustard from Zhejiang, China, changed the original jar packaging. After using the three-layer aluminum foil packaging bag, it was beautiful and practical, convenient to carry, and on the other hand, the mustard was not degraded for a long time. The price was also appreciated by foreign customers. If the quality of the packaging is not good, it will not only be unattractive, but it will also be depressed in the international market and the price. From the situation of the first-class goods, second-class packaging and third-class prices encountered by Chinese goods in the international market before the 1980s, we can see the importance of packaging. Over the past few years, the quality of many commodities exported to the Burmese market in China has been relatively high, and just because packaging is not good, similar products are not only inferior to other countries in terms of prices, and the market is shrinking. It not only loses competitiveness, but also loses. market. Burmese businessmen said that the imports of electricity and pearl bubbles from Japan and Singapore are better than those in China because they are beautiful and firm, and they are sold at a price that is four or five times higher than that of China. The same bottle of Chinese medicine infant formula, Hong Kong’s each vial, sells for 25 kyats. , China's domestic real estate sold only 1 Myanmar, a difference of 25 times, so all kinds of list goes on. According to a report from the British market research company, women shopping in supermarkets are generally attracted by exquisite packaging, and their shopping outlets usually exceed 45% of the number of people planning to shop. From this we can see that the sales and packaging of commodities is very important.
Any high-quality package is an art. It covers a wide range of fields, from numbers, science, chemistry, aesthetics, sales studies, sociology to psychology, etc. Only when considering all aspects, packaging is considered Perfect and successful to achieve the purpose of promotional merchandise. Therefore, in the developed countries, the packaging industry has become a relatively large industrial system in the national economy. For example, the packaging industry in the United States ranks fifth in the nation, second only to the steel, automotive, oil and construction industries. In Japan, Germany, the United Kingdom, and other countries, the annual packaging industry accounts for more than 2% of the GNP. What's more important is that the packaging attached to the goods will reduce the losses in the people's transportation and increase the competitiveness of the goods. This has many economic benefits. After the reform and opening up, although China’s packaging industry has developed rapidly and achieved tremendous success, in the past decade, the output value of the packaging industry has increased at a rate of 10% every year, and has risen to the 14th among 40 major industries of the national economy. Packaging industry is currently in the packaging structure and production methods, image planning and packaging design and production, and so far China's Shang Yuan a comprehensive and complete, systematic and international market packaging method. As China enters the WTO and ignores packaging, it will be likely to be stretched by the international market and even eliminated.
Packaging, clothing, and the image of the company, leaving some of the customers first impressions, the product depends on winning the bidding weight. Even the exquisite packaging has extremely high aesthetic value, and it is far beyond the meaning of the packaging itself to save as a collection. To make our country's products win customers in the international market, packaging is the first to bear. Enthusiastically, more companies in our country are making great efforts in packaging. Both create first-rate products and create first-class packaging, compete in international trade, and fully play a positive and important role.