Promotion to increase sales floor company integrity promotion
At this stage, the promotion activities of May 1 have gone far. Many flooring companies have also gained certain economic benefits during this period. However, according to some consumers, the discount on the floor is a bit scary, the price is too high, and the price is still Need to be more realistic, consumers do not want to be fooled, companies need to strengthen integrity promotion.
Promotions increase market sales to a certain extent
The current business of the major supermarkets is well-off. Under this circumstance, the promotional advertisements of the stores are even more popular. Jiuzheng Building Materials Network learned that in early March, Sansen Mercure, Wanjia Home, Yuexing Home and other venues hang out large-scale promotional advertisements without exception. From the content point of view, most of them are mainly based on special price, and also held The bargain will be.
A floor dealer said: "After the start of the spring 2014 promotion, the store is also trying its best to develop a variety of profit-making measures for consumers to get benefits. After the promotion of the advertisement, the customers who come to the store to consult and purchase are also more than usual. A lot more.†Industry insiders said that off-season promotion is a means to effectively increase sales, and its intention is to be affirmed. Promotions should be based on the actual situation of the local market and consumption, and develop some methods and measures that are of interest to consumers in order to achieve better results. Otherwise, it will not be promoted.
Promotion to increase sales Floor company integrity promotion
Consumers call for companies to promote integrity
Mr. Wang told the author: “Today I passed here and was attracted by the large-scale advertisement on the roadside. This kind of promotional advertisement has been recently sold in Lanzhou’s major floor home stores.†Several people who are watching advertisements also said that they are visiting home. The purpose of the store is to inquire when there are promotions, and if they do have an affordable profit-making activity, they are still willing to purchase.
According to a shopping guide for a flooring brand, for consumers, promotion is the best time to buy flooring products, not only price concessions, but also participate in various lucky draws, and customers tend to have more promotions. Through several days of observation and understanding, the author saw that the interaction between the store and the customer in the off-season tends to be a virtuous circle.
Some consumers also expressed their opinions on advertising. Although the promotion price is “factory price†and “wholesale priceâ€, consumers are not professionals, and they cannot understand the “moisture†of the price. , carefully selected. Some consumers have also put forward their own suggestions on promotional activities. They hope that the price of flooring products will be more realistic, and the excess “moisture†will be squeezed out as much as possible; some hope that the “lowest price of one year†promised by individual large-scale sales promotion period, Ten times make up the difference" Don't fool consumers, really do honesty promotion. Consumers suggest that it is best for all promotional products to be clearly priced so that consumers can buy more with confidence.
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