Yellow wine bottle packaging manufacturers should do their own product positioning
Over the past few years, the domestic rice wine market has seen significant development driven by a group of leading companies such as Gu Yue Long Shan and Hui Ji Shan. The rice wine market has always been under liquor, wine and other products, and the market has been marginalized. At present, with the high-end liquor market in the doldrums and the introduction of a series of issues such as the country's consumption of the three publics, the rice wine market has ushered in a good opportunity for its own development. For yellow wine bottle packaging manufacturers, it is necessary to fully understand the current market situation and actively adjust the strategy.
At present, we believe that the rice wine market is mainly divided into two lines. One is the drinking rice wine market. The yellow wine bottles in this market are dominated by ceramics and glass. Ceramic yellow wine bottles are the most traditional packaging of yellow wine bottles, and they are also consistent with the long history and cultural heritage of rice wine. However, on the one hand, the cost price of ceramic yellow wine bottles is generally higher than that of glass yellow wine bottles. On the other hand, glass yellow wine bottles are relatively more suitable for young people's aesthetics, and more in line with young people's packaging needs. Therefore, the role of glass yellow wine bottles in future rice wine packaging can not be underestimated. The other is the spice type of yellow wine bottles, which are extremely sensitive to cost requirements. Plastic and glass yellow wine bottles are the main lines. ,
Yellow wine bottle packaging manufacturers only do their own product positioning, in order to target, I hope our yellow wine bottle manufacturers can effectively position themselves.
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