Talking about the Text Art of Packaging Design

Packaging is an important part of the constituent commodities. It is a means of realizing the value and use value of commodities. It is a bridge between commodities and consumers and is closely related to people's lives.

Text is one of the important elements of packaging and decorating. The decorating screen can be without graphics, but it cannot be without text. Packaging text is a visual language that conveys product information and expresses the content. The eye-catching and vivid writing is an important means to capture the customer's vision, and often plays a crucial role.

Packaging text classification

The text in the commodity packaging can be divided into two parts. One part is the decoration text of the outer surface of the commodity packaging for promotion and publicity. The other part is the description of the product packaging that helps the consumer to correctly and safely use the product. Quantity, specifications, ingredients, logo certification, and instructions for use, etc.

Promotion of packaging text

Good packaging text can attract attention, explain advantages, cause desires, and finally act. Therefore, as a packaging designer must strive to make the text concise, easy to understand, give consumers a compelling, unforgettable first impression. Different commodities have their own certain consumer groups. Reasonable text design should capture the psychology of the consumers and form a special commodity culture. For example, "Crystal Love" Jelly captures the major consumer objects, mostly young people and young people's desire for pure love - such as crystal clear and pure, thus seizing the majority of the jelly market share. In another example, in the mid-1980s, the United Kingdom and the United States launched a campaign against drug abuse and wrote the slogan “Children say no to drugs!” on the packaging. At that time, it also played a good propaganda role.

Packaging text and world culture <br> <br> due to differences in ethnic and different religious beliefs, the packaging text must take into account the historical and cultural kingpin country or region, using the counterpart Languages and international markets for export packaging text of Specific requirements and regulations. Text descriptions should adapt to foreign requirements and do not just pay attention to domestic demand.

For example, if the "Salted bean curd" is translated into "salted bean curd," Shaoxing's drunken fermented bean curd has neither highlighted the characteristics of the word "drunk", but has instead touched on the taboo of using less salt in foreign countries, thus making the customer discouraged. With the changes of the times, many numbers have extremely rich connotations and extensions. For example, many countries in Europe and the United States have tabooed the figure of `13`. In the 5th century AD, the British were freed from the beginning of Roman rule. This number is generally not available in places where orders for the prohibition of the use of Roman numerals have been adopted and where the number of letters is required. In most countries in Africa, Nigeria, Botswana and the like, odd numbers are negative and even numbers are positive. In Asia and Japan, due to the influence of the ancient Chinese as the number of auspicious figures, and odd number of preference, Japanese athletes also prefer to use odd numbers. Because the pronunciation of `4` and `dead' in Chinese is similar, in some countries in the East, especially South Korea and Japan, many people regard 4 as a sign of misfortune, which is no less than the taboo of Westerners. The Japanese are strict in avoiding the numbers 4, 6, 9, and 42 in their daily friendly gifts. Because there is a word in the Japanese language related to the pronunciation of the word "work hardship that", meaning "useless people", "secondary", "rogue" and so on. 9 In Japanese, there is a pronunciation that is "bitter". They often associate 9 with bitterness. 42 In Japanese, the sound of "Sini" can be pronounced in the same way as the combined words of Japanese verbs. The use of species also has specific provisions, such as the official announcement by the Greek government that for products exported to Greece, the name of the company must be written in Greek on the packaging.

Stringency of packaging instructions

When the content on the outer package of the product is not sufficient to describe the product, the instructions in the package container will be further elaborated. Broadly speaking, from the user's point of view, general merchandise should have instructions. Now the manual has become an integral part of the package, participate in the formation of goods, and jointly realize its use value.

The instructions on the packaging of goods are used to guide consumers to use the goods correctly and safely. It includes the name of the product, the English name, and the use method. In addition to complying with the specific regulations of the country, the description of the content is naturally better. . Recently, the United Kingdom has selected the “Top Ten Funny Product Instructions for Use”, and its absurd wording can hardly help. The list of product specifications is as follows:

1. The hypnotics produced by a pharmaceutical company, indicating on the vial that "the use of this drug will cause sleepiness"

2. The packaging of a snack, printed on the bottom of the box "Do not invert the box";

3. The American Airlines used the peanuts on the flight. The packaging bag read "please open the bag for food";

4. Sardines can be seen on such a section of text: The raw material of this product is selected from the fine sardines produced in the Orkney Bay tidal fishery. The meat is tender and the juice is more delicious... Precautions: Inside the fish.

5. Instructions for use of a hair dryer remind consumers: Please do not use when sleeping;

6. A pudding bread bag says: It will become hot when heated;

7. A food recommendation for frozen foods: please eat after thawing;

8. Instructions for the use of a piece of soap: The same as the use of ordinary soap;

9. Several brands of Christmas lights indicate that they can only be used indoors or outdoors;

10. The "Superman Brand" garment factory states on the clothing label that wearing it will not make you fly.
(to be continued)