The furniture market is temporarily in the dormant period, the major furniture stores are ready to go
Under the influence of the overall economic situation and the trend of national policies, the home building materials market in 2010 has been ups and downs. The wave of price hikes in furniture and building materials caused by the rising prices of raw materials has been wave after wave, so that in the early spring of 2011, both consumers and major supermarkets are cautious. The new changes in the home market have made it possible for each of the deep-seated roles—businesses, shopping malls, and consumers—to adapt slowly, so recently the entire home market, especially the furniture stores, have been smothered with little action.
Compared with the upcoming March and 3.15, in this slightly blank period, many furniture stores in the provincial capital are undergoing intense upgrades to make themselves more competitive and the environment is not optimistic. The cost of wrestling. This situation can be seen from the transformation of the interior and exterior image of the mall from several furniture stores in the provincial capital.
Chuangdianju has always been known for operating high-end furniture. After the Spring Festival holiday in the Year of the Rabbit, people quietly found that the large billboards on the exterior walls of the mall have disappeared. The bare walls are solemn and strange; Mie Furniture Zhonghuadian Decoration At the crucial moment, the network super girl, the huge "M" logo on the external wall is being presented step by step; the Jinmen Furniture City, which was just taken over by Dongming Furniture at the end of 2010, has already been replaced with the words of Dongming Furniture, and the blank wall will be It is also worth looking forward to in what kind of face. All this is like the tranquility before the storm, which makes people believe that the 2011 furniture market battle will come, and it will be spectacular.
The upgrading of furniture stores has invested hugely; the rise in the price of wood and hardware has caused the cost of furniture to soar; more and more brands are stationed in Shijiazhuang, and more and more store expansions have taken the foreshadowing of this war. Therefore, it can be said that the major furniture stores are the alumni of the arrow on the string, only waiting for the time to mature.
Various experts have already analyzed the price increase of raw materials for the survival of the fittest of furniture brands, and product structure adjustment is an opportunity to reshuffle. The furniture store, as the terminal and carrier of furniture sales, has a cold tooth. It is said that the furniture store in Shijiazhuang has been saturated. Under such a trend, after experiencing the experience of the market, it is unclear who can laugh at the end after the wave. However, consumers recognize strength and quality. From this point of view, the current stagnation of major furniture stores, and the lack of glory, are an active and confident face to the challenges thrown by the furniture market.
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