Liquor prices down: high-end hit the price of pro-people big brands make small packages
2020-12-10 15:20:49
Compared with the current fiery weather, the liquor dealer's heart is cool, because the hotter the weather, the less people drink liquor. In the off-season spending season in July and August, liquor distributors have made brilliant moves. From the tide of price cuts to the feast and then to packaging, various promotions have come one after another.
High-end liquor to play the pro-people price
After experiencing the “prohibition of alcohol prohibitionâ€, limiting the “three publics†consumption, and white wine plasticizers, the liquor manufacturers began to cut prices. Whether it is in specialty stores or supermarkets, the price of high-end liquor such as Maotai and Wuliangye has dropped from a few tens of yuan to a few hundred yuan.
The Wu boss who runs the name Yanming Hotel on Qinglongshan Road in Mission City told reporters that a bottle of Wuliangye with original price of 1109 yuan was 909 yuan; Wuliangye with original price of 768 yuan was priced at 458 yuan. Although the high-end liquor price has been declining, the sales status is still Not seeing improvement, especially in the summer of persistent high temperatures, even if the price cuts give discounts, there are not many people to buy, “One month or two bottles cannot be sold in one month.â€
Huangshi City Sugar Industry Co., Ltd. Zhang surname sales staff told reporters that they sell the best is a bottle of 298 yuan Laoshan Laojiao, like Maotai, Wuliangye basically can not sell. The reporter then interviewed a number of liquor distributors, all said that the volume of liquor sales fell in equal shares has become an indisputable fact, dismal status will continue.
In the Baiyin Cultural Palace Shopping Plaza, next to the supermarket shelves in the liquor area, the reporters roughly counted, and there are more than a dozen wines with promotional signs. Maotai, Wuliangye, and liquor brands are among them. Buy one get one free. Sales staff told reporters that the price of liquor purchased by most people is between RMB 100 and RMB 300.
Feasts into sales positions
The reporters found that in the off-season sales of white wine this summer, the distributors kept a close eye on the wedding banquet, the full moon feast, the feast of the teacher, and the feast of the school dinner.
In the Baile City Hotel on Fire Road, a banner of “I will send you a happy event†will be displayed. Drinks such as reunion, special wine, and Luzhou Laojiao are most popular among the public. During the visit, whether it is a large hotel or a small hotel, some sent a bottle of white wine at 5 tables, some bottles of white wine to send red wine or drinks, and vigorously promoted white wine with a banquet as a carrier.
Lang wine introduced the brand of groom wine to become the main wine wedding, of which 178 yuan and six years of wine become the preferred liquor wedding. Reporters visited found that the liquor used in the banquet was mainly between 100 and 200 yuan. The well-selling products were mainly mid-range wines with better sales during the week or liquors such as Jinliufu, reunion names and festive packaging.
Big brands push small packages together to break up the divisions, and many large brands of white spirits have introduced small packages. In large supermarkets such as Wushang merchants and China Merchants Bargaining, there are nearly 20 varieties of “liquor†in the bar. Xiaozhijiang 3.5 yuan, Xiaomao pure grain wine 4 yuan, small white side 10 yuan. These "little wines" are mostly 100 ml to 250 ml small packaged liquor. The bottle body can be gripped by hand. The degree is from 42 degrees to 58 degrees and the price is below 30 yuan.
In a small 20-square-meter restaurant next to the Palace of Culture, small packages of wine are placed on the most prominent counters. The owner told the reporter that most of the time the nearby migrant workers and the family hospital patient's family came to this meal, they chose more than 20 yuan of "liquor" in the wine, not only cheap, but moderate in weight, a meal one drink a vial just it is good. The shop owner said that such as Erguotou, Jinqu and Baiyunbian small packaging wine is the most popular, can sell ten bottles per day, sales are stable.
High-end liquor to play the pro-people price
After experiencing the “prohibition of alcohol prohibitionâ€, limiting the “three publics†consumption, and white wine plasticizers, the liquor manufacturers began to cut prices. Whether it is in specialty stores or supermarkets, the price of high-end liquor such as Maotai and Wuliangye has dropped from a few tens of yuan to a few hundred yuan.
The Wu boss who runs the name Yanming Hotel on Qinglongshan Road in Mission City told reporters that a bottle of Wuliangye with original price of 1109 yuan was 909 yuan; Wuliangye with original price of 768 yuan was priced at 458 yuan. Although the high-end liquor price has been declining, the sales status is still Not seeing improvement, especially in the summer of persistent high temperatures, even if the price cuts give discounts, there are not many people to buy, “One month or two bottles cannot be sold in one month.â€
Huangshi City Sugar Industry Co., Ltd. Zhang surname sales staff told reporters that they sell the best is a bottle of 298 yuan Laoshan Laojiao, like Maotai, Wuliangye basically can not sell. The reporter then interviewed a number of liquor distributors, all said that the volume of liquor sales fell in equal shares has become an indisputable fact, dismal status will continue.
In the Baiyin Cultural Palace Shopping Plaza, next to the supermarket shelves in the liquor area, the reporters roughly counted, and there are more than a dozen wines with promotional signs. Maotai, Wuliangye, and liquor brands are among them. Buy one get one free. Sales staff told reporters that the price of liquor purchased by most people is between RMB 100 and RMB 300.
Feasts into sales positions
The reporters found that in the off-season sales of white wine this summer, the distributors kept a close eye on the wedding banquet, the full moon feast, the feast of the teacher, and the feast of the school dinner.
In the Baile City Hotel on Fire Road, a banner of “I will send you a happy event†will be displayed. Drinks such as reunion, special wine, and Luzhou Laojiao are most popular among the public. During the visit, whether it is a large hotel or a small hotel, some sent a bottle of white wine at 5 tables, some bottles of white wine to send red wine or drinks, and vigorously promoted white wine with a banquet as a carrier.
Lang wine introduced the brand of groom wine to become the main wine wedding, of which 178 yuan and six years of wine become the preferred liquor wedding. Reporters visited found that the liquor used in the banquet was mainly between 100 and 200 yuan. The well-selling products were mainly mid-range wines with better sales during the week or liquors such as Jinliufu, reunion names and festive packaging.
Big brands push small packages together to break up the divisions, and many large brands of white spirits have introduced small packages. In large supermarkets such as Wushang merchants and China Merchants Bargaining, there are nearly 20 varieties of “liquor†in the bar. Xiaozhijiang 3.5 yuan, Xiaomao pure grain wine 4 yuan, small white side 10 yuan. These "little wines" are mostly 100 ml to 250 ml small packaged liquor. The bottle body can be gripped by hand. The degree is from 42 degrees to 58 degrees and the price is below 30 yuan.
In a small 20-square-meter restaurant next to the Palace of Culture, small packages of wine are placed on the most prominent counters. The owner told the reporter that most of the time the nearby migrant workers and the family hospital patient's family came to this meal, they chose more than 20 yuan of "liquor" in the wine, not only cheap, but moderate in weight, a meal one drink a vial just it is good. The shop owner said that such as Erguotou, Jinqu and Baiyunbian small packaging wine is the most popular, can sell ten bottles per day, sales are stable.
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