Google acquires smart home company or opens the trillion Internet of Things market

The just-concluded CES conference brought "fire" to the smart home concept, followed by Internet giant Google, which announced the acquisition of the iPod's father, Nest, for $3.2 billion, further detonating the smart home boom. Analysts said that 2014 will be a year of vigorous development of the Internet of Things. Google’s acquisition will surely set off a new round of chasing for smart homes and even wearable devices in the global venture capital community, plus national Internet of Things technology. The research center predicts that the scale of the domestic Internet of Things is expected to reach 138 billion yuan by 2015 and 2 trillion yuan by 2020, so the new era of the Internet of Things is accelerating.

Smart home mergers and acquisitions

On Monday, Google posted a press release on the company's official website saying it bought the smart home equipment company Nest for $3.2 billion in cash.

It is reported that Nest has sold quite popular intelligent thermostats since 2011, and recently introduced smart smoke detectors, which can be remotely controlled by tablet or smart phone, so that users can know the situation at home. In addition, these devices can automatically adjust the appropriate temperature according to the individual's living habits.

As we all know, Google is one of the earliest investors in Nest, including the B round of financing in 2011 and the C round of financing in 2012. Google CEO Larry Page said, "Nest founders Tony Fadell and Matt Rogers (from Apple) have formed an incredible team, and now we welcome them to join the Google family. They have some amazing products now. Selling, such as smart thermostats that save energy ($250), and the recent introduction of smart smokers that protect your family's safety ($129). We can serve more countries and families around the world. Excited to bring great products and experiences."

Nest's founder, Tony Fadell, said in a blog post: "The partnership with Google will help Nest accelerate the pace of change in the world, much more than our single work, because Google has huge commercial resources, global scale and platform. Services, etc." He also pointed out that the two companies have a very similar vision for the future.

It is reported that after the completion of the above acquisition, Nest will continue to be operated by Tony Fadell, which has its own brand and market. Tony Fadell has long been known as the father of the iPod, and has made a certain contribution to the birth of the iPhone. It is also an extremely good old employee of Apple.

According to industry insiders, just after the end of this CES conference, Google announced this amazing acquisition news, which once again set off a boom in smart homes. It is expected that 2014 will be a year of vigorous development of the Internet of Things. Google's move will surely set off a new round of chasing the smart home and even wearable devices in the global venture capital community. However, the acquisition has not yet been decided because it needs to be approved by the relevant US authorities and is expected to be completed in the next few months.

Home data center has a wide prospect

According to reports, Nest's founder, Tony Fadell, made a clear statement that he would not provide user data to Google when it talked about the acquisition. This is also the minimum protection of Nest's user privacy, which is a source of doubt.

How much value can this information generate? Imagine that once your home is equipped with this thermostat or smoke detector, it can know when you are home, and because the device is connected to the Internet, it will take time to know the page you are browsing. , or watching TV shows and what equipment you use in your hands. In other words, you have been completely "monitored", from this point of view, the value of these data is self-evident. In response to this problem, most people in the industry think that it is hard not to hand over the data after the sale.

In the future, once Google gets the data, it will gradually transform this little thing into the backbone of every aspect of your family, in order to get more data. At present, many people will start from TV or routers. It seems that Google has to start from this little thing, which seems to be a good choice. In addition, Google may install the Android system for the device, and then let all the appliances have access to the Internet. This is a bit difficult, but once successful, the effect will be amazing. In addition, after Google obtains the data, as a commercial company will inevitably consider how to turn information into tangible business interests, then more accurate advertising, even shopping, etc. may come to consumers in the near future. In front of.

In fact, the PTC listed on the NASDAQ has announced the successful acquisition of the highly acclaimed IoT platform creator ThingWorx, which is committed to building and operating IoT applications. It is reported that the M&A price is about $112 million, plus up to $18 million in revenue outsourcing. Obviously, this acquisition has positioned PTC as a leader in the emerging Internet of Things era.

The McKinsey Global Institute, released in May 2013, "The Disruptive Technology: Coming to Change the Technological Progress of Life, Business, and the Global Economy," said that by 2025, the Internet of Things will have the potential to create $2.7 trillion to 6.2 per year. The economic impact of trillions of dollars, when more than 80% of manufacturing companies are expected to adopt IoT applications, the economic impact is about 0.9 trillion US dollars to 2.3 trillion US dollars, most of which comes from productivity creation. the value of. For example, with the maturity of IoT technology, companies can not only trace product flows or tangible assets, but also perform performance management on individual machines or systems.

It should be said that the opportunities of the Internet of Things are not limited to fast and pragmatic applications. All walks of life are looking forward to a real explosion in the Internet of Things era; at the same time, the interconnected sensor and device network is expanding rapidly, and the growing ecosystem of ThingWorx partners, the founders of the IoT platform, is also working to capitalize on this growth trend. As part of PTC, ThingWorx will continue to serve this diverse market with its experienced management capabilities and focus on its current development path.

Open the trillion Internet of Things market

At present, the Internet of Things is widely used in green agriculture, industrial monitoring, public safety, urban management, telemedicine, smart home, intelligent transportation, environmental testing and other fields. Whether it is agriculture, industrial production, public safety, or traffic monitoring, there are many control information and process information, which need to be connected to the Internet of Things network through various access devices to achieve the aggregation and processing of various information.

The storage and analysis of these information data is inseparable from cloud computing and big data technology, and through the continuous improvement and integration of these technologies, the development of the Internet of Things will be even more powerful. At present, information access equipment is more clearly applied in the field of Internet of Things, including intelligent transportation, intelligent buildings, telemedicine, and intelligent computer base stations.

In recent years, various research institutions have generally been optimistic about the future development of the Internet of Things. In a report, Bank of Communications International praised the Internet of Things as the third wave of the information industry. Forrester, an independent research institution in the United States, predicts that the market value of the Internet of Things will be 30 times higher than that of the Internet. Cisco has also predicted in its official Weibo that by 2020, the number of global IoT devices will reach 75 billion, which is 9 times higher than the current industry. It will be as high as $14 trillion. As far as the Chinese market is concerned, according to public data, the market size of China's Internet of Things industry in 2012 reached 365 billion yuan. Some analysts expect that the size of the Internet of Things market in 2013 is expected to reach 480 billion yuan, and maintain a growth rate of about 30%. In 2015, the domestic Internet of Things market is expected to reach 750 billion yuan.

The Ministry of Industry and Information Technology of China predicts that the market of China's Internet of Things industry will exceed 500 billion yuan at the end of the 12th Five-Year Plan period, and will reach the order of more than one trillion yuan in the late 13th Five-Year Plan.

The market continues to be highly enthusiastic about related concepts as wearables, cloud computing, big data, and so on. The smart home covers smart terminals, Internet of Things and other related technologies, and is a master of technological innovation, with broad market prospects. The agency predicts that with the maturity of technology and the intelligence of equipment, an electronic revolution is about to come. By 2020, the output value of China's smart home will reach 2 trillion yuan.

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