Lan Fangyuan won the visual award of the logo award, not only by packaging design

[China Packaging News] At the 2018 Global Design Awards, a packaging design award focused on the food and beverage industry , Hong Kong Lanfangyuan Cupped Stockings Milk Tea captured the judges and the competition with its black gold packaging and high-end design. The hearts of the audience and won the best logo visual award in this competition.

As a representative of the intangible cultural heritage of Hong Kong-style stocking milk tea, Lanfang Garden in Hong Kong has a unique Hong Kong-style milk tea with a rich and silky taste and a brand precipitation of more than 60 years. It has brought an extremely unique cultural experience to authentic Hong Kong-style milk tea for mainland consumers. . This time Lan Fangyuan won not only high-end product packaging design, but more than 60 years of accumulated good reputation praised by consumers and the brand of authentic Hong Kong-style stockings milk tea inherited by the spirit of craftsmen. Image.

â–³ Stocking milk tea fragrant and mellow

The pure and simple shape packaging echoes the Lanfangyuan's unremitting inheritance of the pure quality of Hong Kong-style stocking milk tea, as well as the improvement and innovation that keep up with the times and continuously realize self-evolution. As one of the only established food stalls in Hong Kong, the long-established tea restaurant in Lanfang Garden has not only preserved the old-fashioned decorative styles of the last century, such as tin tea stalls and red signboards on white background, It is based on the complete preservation of the unique flavor kernel of the early Hong Kong-style milk tea, concentrated tea and evaporated milk, constantly breaking through itself and completing the re-upgrading of the public's taste, which has always remained at the forefront of the times.

â–³ The most correct Lanfang Garden

In 2017 , Hong Kong Lan Fang Yuan launched the stocking milk tea in the mainland. The silky and rich taste of Hong Kong-style milk tea and its refreshing effect immediately captured the heart of the first-line white-collar workers who valued high quality and health and pursued the original and simple taste, and stood out from many milk tea categories. And the legendary story of his founder, Mr. Lin Muhe, who worked hard to create and operate Lan Fangyuan has become the spiritual guide for countless strugglers who have dreams and ambitions and struggle in first-tier cities.

The judges and audience of the 2018 Global Logo Awards awarded the best logo visual award to Lanfangyuan, not only for the affirmation of Lanfangyuan's ingenious design of milk tea packaging, but also for Lanfangyuan's dedication to the milk tea industry for many years Appreciation, Lan Fangyuan deserves the award.