Commonly used performance techniques for poster printing design
Display method
This is one of the most common ways of using a wide range of expressions. It displays a product or theme directly on the advertising page, making full use of the realistic performance of photography or painting techniques. Fine-grained and focused on rendering the texture, form and function of the product, bringing the exquisite texture of the product to the destination, giving people a realistic sense of reality, enabling consumers to have a sense of intimacy and trust in the products being promoted. .
Since this method directly pushes the product to the consumer, it is necessary to pay great attention to the combination and display angle of the product on the screen. It should focus on the brand of the product and the most appealing part of the product itself, using the shade and background to make it The product is placed in an infectious space to enhance the visual impact of the advertising image.
Prominent feature method
Use various methods to capture and emphasize the distinctive features of the product or the theme itself, and express it clearly, put these features in the main visual part of the advertising screen or make a care to make the audience touch the words of the words. That is, it is quickly felt, paying attention to it and generating visual interest, and achieving the promotional purpose of stimulating the desire to purchase.
In the performance of advertising, these characteristics that should be highlighted and rendered are generally determined by the special ability of the individual product image, the company's corporate logo and the trademark of the product.
The technique of highlighting features is also a common expression technique that we use very widely. It is one of the important methods to highlight the theme of advertising, and it has a non-negligible performance value.
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