The New Development of Magazine Industry and the Impact of Electronic Media

Speaker Profile

Education: Bachelor of Political Science, Political University

Graduate School of Public Administration, University of Political Science

Current position: President of Smart Money Management Monthly

President of Smart Car Car Magazine

Smart Net General Manager

Experience: BusinessWeek Editor

Business Times Investment Intelligence Weekly Editor-in-Chief

TVBS News Desk Deputy Chief Editor/Interview Director

TVBS Weekly Chief Editor

The golden age of Taiwan magazine's booming (95 years to date)

The "Big Phenomenon" The increasing volume of flourishing flowers flourished

Women's Magazine: Increased number of local models, foreign agent increase

Men's Magazine: Market Forms, Publications Appear

Computer Magazine: Internet Magazine Increases Most

Finance Magazine: 3 new weekly magazines, 4 new technology magazines, 2 monthly financial reports

Popular consumer magazines: Family don't elaborate

Comprehensive Weekly: TVBS Weekly, Weekly Weekly

"Observed"

Observed one, volume increase, competition, high quality, high quality revolution

》Post-force improvement

Charts, photos, and editions are aligned to international standards

》Requires High Print Quality and Diversification

Printing, binding, paper must improve

Observing II: Marketing competition is hot

"Publishing marketing big array

Price War

Observing 叁 into the era of large capital and large costs

The monthly capital scale is at least 50 million, weekly capital is over 100 million

< Observation 4> Focus Magazine

》The public comprehensive magazine market has not been extinguished

"2 Big Three Businesses": TVBS and E-weekly, e Business Times and Biz

》Sub-primary public opinion magazine

Technology, Internet, Consumer, Human, Preferred, Male, Female

Observing the five maps, the redistribution of the landlord

Smart eztalk smart car Beauty PC home..........

"Trend"

<Trend 1> magazine conglomeration — new and old groups attacking the map

” The rise of emerging groups

1990-1995:

Meiren Group, PC home Group, and cutting-edge group

1995~2000:

Smart Group, Classic Communications Group

》The expansion of the old group

World Group: Health, Cheers

Shangzhou Group: TOGO, Digital Weekly, Mergers & Acquisitions Group

Trend 2 Magazine Internationalization

》Entering the mainland: PC home group moves the most

》Introducing international brands: Fashion magazine accounts for the largest, followed by technology computers.

》International Forces:

Popular magazines have ELLE VOUGE Group

Hong Kong Group's rising star: The introduction of four copies of the Nanhua Group has little effect, the largest movement of the media group, the impact of a comprehensive

< Trends> magazine e

The impact of the newspaper is greater than the magazine

》What about the website bubble?

” pure website company decline

” Plane media e

"The future of the e-revolutionary hope - Print Media Group