How does the Internet and traditional publishing "closely contact"?

When online media quietly retired like a wave of turbulent bubbles, and Internet bookstores rolled up and hummed in the final watch, the combination of the 21st century high-tech and media seemed to have entered a relative Quiet bottom. There is a saying, Lin Hua Xie Chunhong, too hasty. However, no one will doubt the tremendous power of high-tech in promoting social development. The increasing integration of the Internet and press and publication is indeed an inevitable trend. The Internet will not only change the way humans acquire knowledge, but will also change the traditional way. The way of dissemination of knowledge shows his skill. However, it is worth exploring that online publishing is the end of traditional publishing or the new darling of the publishing family for the publishing industry. What is the issue of traditional publishing?
Web publishing: new areas or new eras

Some people say that the richness of the publishing industry is accompanied by the continuous development of technology. From the traditional design and type printing, to the colorful laser photocopying, desktop publishing, and the emergence of the Internet, the publishing industry has entered a new era of online publishing. Is the emergence of online publishing a new era or a new area of ​​publishing? With regard to online publishing, the experts gave far-reaching definitions. Generally speaking, as far as the traditional means of publication is concerned, as long as it is published on the Internet, it can be called online publishing. The most important feature of online publishing is to say goodbye to paper and pen, and to realize the electronic process of editing, publishing, distribution, and reading.

Will online publishing bring the end of traditional publishing? The conclusion of the IT industry experts has aroused strong repercussions in the traditional publishing industry, even a strong resentment, and to a certain extent has caused traditional publishers to reject and alienate online publishing. Some editors from the publishing house think that the website was originally a promising way. However, the hype surrounding the previous period was too powerful, which has aroused the publishing department's resentment against them and believed that the cooperation with such collaborators will only be at a loss. , have to deter.

However, online publishing and traditional publishing are actually doing mutual infiltration and reincarnation.

The first is the traditional start-up to network publishing. In view of the predecessors of online media and online bookstores, the construction of publisher websites is low-key both in input and promotion. The website set up by the publishing house takes advantage of the inherent advantages of library information resources and stands in the publishing-bookstore-reader's publishing and publishing process, resulting in a publisher community platform, an online publishing platform, a publishing information platform, and e-commerce like People's Time and Space. The four resource-based websites of the platform's four functionalities, although they are far from the ideal concepts of IT experts for online publishing, they are accumulating experience in online publishing, promoting the image of publishers, and e-commerce and e-commerce. Issues such as distribution have played a very positive role. Corresponding to the "touch net" of traditional publishing houses, in addition to the electronic publication of Internet publishing, the surging Internet is the paper media of Lu.

Although the overall level of online literature books is not high, this point is still criticized by people. However, the indifferent utilitarian nature of the Internet texts, the ease of dedication, and the chattering voice that is deeply influenced by chat rooms do indeed open up a kind of ethos. first. Since then, this new content of traditional publications has also been a lot, like Times Literature and Art Publishing House for the first time in the overall manner of the "China Network Selected Works"; Shanghai Sanlian Bookstore published online love novels "into and out in "Internet and Collaboration, Love and Love"; China's Social Science Publishing House "Internet Wen Cong"; Inner Mongolia People's Publishing House "Emotional Experience in the Internet Age - Seeing Your Blush"...

With the relationship between the Internet and traditional publishing, knowledgeable people in the publishing industry already have a relatively clear understanding that the Internet is a development of another book market for the publishing industry. It will revolutionize the traditional editorial ideas and methods. And innovation, of course, is a clear update of the traditional publishing industry. At present, we can not only rely on the Internet to improve the content of publishing, optimize publishing resources, resolve publication risks, improve publishing efficiency, and reduce publishing costs. You can also establish, join or co-organize book websites and build your own online bookstore. The network will bring traditional publishing into an electronic new field. Online publishing means development and business opportunities for the traditional publishing industry, and it will never mean the end of traditional publishing.
E-books: Nemesis of paper books is the new favorite of publications

Internet publishing has brought new products to the book market. Today, this latest wave of things is e-books. People in the TI community are generally ebooks.

The contents of the ebook are mainly made in a special format and can be distributed on wired and wireless networks. With the development of online publishing technology, ebook has become one of the most important trends in information dissemination. According to the United States "Publisher Weekly" report, the originator of the global network of bookstores - Amazon online bookstore now also opened an e-book bookstore. Some of these e-books will soon be published in print. Some e-books are already printed, but the electronic version is unique to Amazon. Some of the e-books provided by this bookstore have not yet been printed. In addition, there are e-books in the Microsoft Reader's Reader format specifically organized for Amazon, as well as downloadable digital sound works. Amazon offers less than 1,000 e-books at the beginning of the e-book store, of which about 30 are free. In China, "Xinhua Dictionary" has become China's first generation of standard e-books.

Although online publishing has many advantages, it does not mean that paper media books will soon die out. Now, some IT industry experts have asserted that the publishing industry has now embraced the era of explosive development of e-books. After several decades, e-books will become the master of publications.

In fact, contrary to the assertions of certain blockhouses, it seems that between the e-book and the paper book, it is not the enemy of your life or death. Now, not to mention that the e-book's internal code format still cannot be unified, nor does it mean that the reader's liquid crystal display is far less comfortable than a blank paper, not to mention the e-book copyright that lags far behind the development of the Internet. In the case of e-books, whether it is reading equipment, reading software, or reading content, what ebook can do now is to electronicize traditional books. In other words, it adds a new form of expression to traditional books. Of course, e-books can also be regarded as a deep processing of traditional book resources, because the electronicization of books is only a technical condition, while e-books are made to meet the technology, but also by the policies and regulations and copyright and other factors Constraints. The relationship between paper books and e-books should be mutual promotion and mutual promotion rather than a relationship that replaces one and eliminates one. It can be said that without the support of traditional publishing, e-books will be difficult to move. It will not discard traditional paper media books, nor will it be expected by some IT experts: Paper books will become collectors' treasures. Even Bill Gates, who has always wanted to dominate the Internet globally, also said: "At present, the Internet has three main areas of publishing: publishing online books and magazines; secondly, providing library information; and third, developing e-commerce, that is, online. We cannot say that online books will replace paper books after 10 years, but it can be said with certainty that people can no longer ignore the existence of online books at that time."
Network development of traditional resources or the construction of castles in the air

The publishing house was once called a land snake by its inherent resource advantages. The publishing and publishing industries are also eager to use the network as their new economic growth point. The integration of the Internet and traditional publishing seems to be a matter of course. From the first domestic book website established in 1997 by the Xinhua Bookstore in Hangzhou, the integration of the Internet and the publishing industry has also gone through five years. Although the first book website has long been annihilated in the long history, the ups and downs of hundreds of online bookstores before and after have important reference value for the development of Chinese online bookstores.

BtoC, BtoB, and B to B to C are the most commonly adopted models in China's online book industry in recent years. Among them, BtoC, the Amazon model, is the most popular model among online bookstores in China. Even at Amazon’s early stage, Amazon claimed itself as the largest bookstore in the United States to challenge the time. The popularity of the largest traditional bookstores in the United States has been widely used by some Chinese online bookstores. However, China’s national conditions have determined that online bookstores are not likely to enter publishing operations, and publishing resources are all in the hands of publishing houses. Therefore, in the online book industry, In the publishing (upstream), bookstore (middle), and reader (downstream) processes, various reasons have caused the online book industry to pay attention to the construction of the middle and lower reaches and neglect the phenomenon of upstream construction.

The foundation of the Internet bookstore in the publishing industry is probably the most stable. Both parties have strong complementarity and can theoretically solve the fatal injury that restricts the development of traditional bookstores. That is, through 24 hours of business, the book kept on the shelf for a long time can maximize the Readers find books to find readers for books, thereby minimizing inventory. The 100,000 or so bookstores are already a big deal in the real bookstores, but in online bookstores, hundreds of millions of books are frequently stored, and they will never be "dropped." Therefore, the B to C model has been widely recognized. However, for the website, only the collection of extensive and effective books and materials, there are a large number of real and useful publishing information on the Internet, this B to C model has practical value.

However, the construction of the upper reaches is a very laborious task, and it does not matter whether the publishing houses will give active cooperation, even if the publishers greet each other with a smile, and a piece of information is collected and made into a real and specific economic information on the Internet. The input is also quite visible. For a book, covers, titles, authors, prefaces, dictionaries, catalogues, content descriptions, book reviews, and more are all included in the collection and data production. Without strong upstream information resources, online books are a bit like castles in the air. Some insightful people in the publishing industry have long noticed this. They believe that collecting information in their own right is not only a waste of publishing resources, but it will also make publishers unable to parry. In the high-information industry of the press and publication industry, the state should concentrate on the production and construction of information and form an authoritative national press and publication data center. Internet bookstores should also conduct effective division of labor, collect, organize, and make proper division of labor, and finally share resources. Some online bookstore CEOs also seem to recognize this point. "Online bookstores in China are only the first without a second. It may not work. The development direction and operating model of nearly 100 online bookstores in China are the same. Only cooperation will expand the survival. Space".

But this was a time for the quasi-Amazon bookstores in China who wanted to speculate on the market and make money on the stock market. There was really no time or energy to do. As a result, although the Internet bookstores all claim to have strong information collection and data processing capabilities, I am afraid that the actual situation is a bit water. Now, the book publishing industry strongly calls for unified scheduling of national publishing resources. Through a 24-hour online bookstore, it provides the nation's available bibliography to the maximum extent possible. In this way, the inventory books of national publishing houses have found their own reproduction space on the Internet. The majority of readers can also fundamentally solve the difficulty of buying books.

This situation is also prominently manifested in the construction of an online library. In the process of the networkization of publishing resources, from the IT community to the cultural community, many of the networking of library resources has focused on the construction of online digital libraries. Although this approach has had a positive effect, Because this method focuses on the digitization of the Internet in books that have already been published, it is the digitization of books that have already been published. The books that have undergone several processes in the publishing industry have become the manuscripts here. Such digitized books not only make it difficult to guarantee quality due to proofreading problems, but more importantly, there are serious hidden copyright risks. More importantly, this is a repetitive effort and a huge waste of publishing resources.

Experts believe that this is caused by the publishing industry’s insufficient attention to the digitization of publishing resources. The publishing community should fully consider the need for automation and networking when producing publications. The focus of the current work is that the various periodicals and publishers have acted