Husk MOTO, the rise of China's power it
2025-07-12 11:29:44
Smartwatches today are mostly square, but circular mechanical watches have a long history. However, creating a smartwatch with a round design requires advanced technology. Recently, Nutshell Electronics shocked many people by launching a circular smartwatch. While Motorola announced the Moto 360 several months ago, no actual product has been released yet. Could this be a sign of China's rising technological power?
Nutshell Electronics is China's leading smart wearable company. Although it hasn't sold as many units as Samsung or Sony, it has already sold over 300,000 smartwatches. Recently, Nutshell announced the second generation of its GEAK Watch, featuring a circular dial for the first time.
This move seems to target international brands like Motorola. The new model emphasizes a "true round" design, which highlights the shortcomings of the Moto 360, which still has dark corners on its screen due to the shape. Nutshell’s design appears to directly challenge that weakness.
But can such a small company really take down a global brand? Most products have some flaws, but unless the flaw is critical, they usually stay in the market. Nutshell may not fully understand this. By launching a high-profile round watch, they might be trying to prove their capabilities, but whether it will truly threaten Motorola remains to be seen.
As mentioned earlier, this modest Chinese company actually has strong potential. Last year, Nutshell was named one of China’s most innovative companies by Fast Company, alongside giants like Baidu and Xiaomi. It's clear they're not just focusing on one trick — there are likely more innovations waiting in the wings. This could be something that Motorola should start worrying about.
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