The physical psychological illusion of color

The direct psychological effect of color's material psychological illusion color comes from the direct influence of physical light stimulation of color on human physiology. Psychologists have done many experiments on this. They found that in the red environment, people's pulse speeds up, blood pressure rises, and emotions excite impulses. In a blue environment, the pulse will slow down and the mood will be quieter. Some scientists have found that color can affect brain waves, brain waves are alert to red reactions, and blue reactions are relaxed. Since the middle of the 19th century, psychology has shifted from philosophy to science, and psychologists have focused on the effects of experimentally verified color psychology. Many color theories have made a special introduction to this, and these experiences have clearly confirmed the influence of color on human psychology.

Cold and warm colors are the physical classification of color based on psychological illusion, and the physical impression of color is generally produced by two colors: cool and warm. The long wavelengths of red light and orange and yellow light have a warm sensation, and sublights shining on any color will have a warm sensation. On the contrary, purple, blue, and green light with a short wavelength have a cold feeling. In summer, when we turn off the incandescent lamp in the room and turn on the fluorescent lamp, there is a feeling of variable. The same is true for pigments. Using cool colors on cold or cold beverage packaging can visually cause you to feel cold in these foods. In winter, changing the bedroom curtains to warm colors will increase the warmth of the room.

The above warm and cold feelings do not come from physical real temperature, but are related to our visual and psychological associations. In general, people need both warm colors and cold colors in their daily lives, as well as in the expression of colors.

Cold and warm colors give us different feelings of temperature, but also bring other feelings such as weight, humidity and so on. For example, warmer colors are more important, and cool colors are lighter; warm colors have a strong density; cold colors have a thin feeling; compared with the two, the cool color has a stronger sense of transparency, and the warm color has a weaker sense of transparency; the cool color appears moist and the warm color appears to be dry; Feeling cold and far away, warm colors are imperious. Generally speaking, in a narrow space, if you want to make it spacious, you should use a bright, cool tone. Because warm colors have a sense of progress and cool colors have a sense of retreat, the two walls in the slender space can be painted with warm colors, and the two walls in the near are painted with cool colors, and the space will psychologically feel closer to the square.
Apart from the obvious psychological differences between the warm and cold colors, the lightness and purity of the colors can also give rise to the illusion of physical color impression. In general, the sense of color's weight depends mainly on the brightness of the color, dark colors give people a heavy feeling, and bright colors give people a light feeling. The changes in purity and lightness give people the impression of softness and hardness. For example, a light bright color makes people feel soft, and a dark solid color has a strong feeling.

Color expression

Color itself has no soul, it is only a physical phenomenon, but people can feel the emotion of color. This is because people live in a color world for a long time, and they have accumulated a lot of visual experience. Once perceptual experience and external color stimulation When there is a certain echo, it will lead to some kind of emotion in people's mind.
Regardless of color or achromatic colors, it has its own facial features. Each hue, when its purity and lightness change, or in a different color relationship, the color of the expression will change. Therefore, if you want to say the expression features of various colors, you want to say that it is as difficult as the character of each person in the world. However, it is always interesting and possible to describe typical personalities.

Red red is a powerful color, a warm, impulsive color. Professor John Eaton painted red that was stimulated by different colors. He said: On the basis of deep red, red is calm and the heat is extinguished. On a blue-green background, red is like a burning flame; on a yellow-green background, red is becoming a kind of bold, slovenly jealousy. The entrants were fierce and unusual; on the orange basis, the red seemed to be smothered, dark and lifeless, as if it were coke-dried.

The orange-orange wavelength is second only to red, so it also has the characteristic of long wavelengths: it accelerates the pulse and has a feeling of temperature rise. Orange is a very lively and brilliant color. It is the warmest color in the warm color system. It reminds us of golden autumn and fruitfulness. It is therefore a rich, happy and happy color.

The orange color is slightly mixed with black or white, it will become a stable, subtle and bright warm color, but after mixing more black, it becomes a charred color, adding more white to the orange will have a kind of sweet taste. The combination of orange and blue constitutes the loudest and most cheerful colors.

Yellow yellow is the brightest color and maintains a high purity at high brightness. The bright, splendor of yellow, with its sun-like brilliance, symbolizes the light of wisdom that illuminates the darkness. Yellow has a golden glow and therefore symbolizes wealth and rights. It is the color of pride. The black or purple background can make yellow reach the strength of unlimited expansion. The white is engulfing the yellow color, a touch of pink can also conquer the proud prince of yellow like a beautiful girl.

Yellow can't withstand the black or white erosion. If the two colors infiltrate slightly, yellow will lose its brightness instantly.

The bright green green is very beautiful and elegant, especially the purest green created by modern chemical technology, is a very beautiful color. Green is very tolerant and generous. No matter whether it is blue or yellow, it is still very beautiful. Yellow-green is simple, youthful; blue and green is delicate and open-minded. The grayish green is also a quiet, peaceful color, like the forest in the dusk or the fields in the morning fog.

Blue-blue is a vast color. The vastest view of the sky and the sea is blue. Whether deep blue or light-blue, it reminds us of the unblemished universe or the flowing atmosphere. Therefore, blue is also eternal. Symbol. Blue is the coolest color that reminds people of blue projections on glaciers. Blue in the pure case does not represent emotional indifference, it only represents a calm, rational and pure. The truly chilling emotions are reduced to cold and sad colors, which are muddled blues.

The visible light with the shortest purple wavelength is a purple wave. Usually, we will feel a lot of purple, because red plus a little blue or blue plus a little red will obviously be purple. So it is difficult to determine the standard purple color. John Eaton described this in purple: Purple is a non-perceived color, mysterious, impressive, sometimes oppressive, and sometimes threatening and sometimes inspiring because of the contrast. When purple appears in the color gamut, it can obviously produce a sense of terror, especially when it tends to purple. Goethe said: "This kind of shaded light projected onto a pair of scenes, implying the terror of the end of the world."

The purple symbolizes the devotion of piety. When the purple darkens, it sometimes becomes a symbol of superstition. Latent catastrophes often erupt from the dark purple. Once the purple is faded, when the light and understanding illuminate the devotional color of devotion, the beautiful and lovely halo will make us enchanted.

Using purple to express chaos, death and excitement, expressing loneliness and consecration in blue-violet colors and sacred love and spirit in the red-purple region - in short, this is the performance value of the purple ribbon.

Professor Eaton’s description of purple can indeed give us inspiration. It seems to be the most negative color on the color circle. Although it does not want to be as cold as blue, the infiltration of red makes it appear complicated and contradictory. It is in a state of liberation between the cold and the warm, coupled with its low-light nature, may constitute a psychologically negative feeling caused by this color. Unlike yellow, purple can accommodate many levels of desalination. A dark, pure purple can be a very beautiful, soft color by adding a small amount of white. With the continuous addition of white, many levels of lavender are constantly produced, and each level of lavender is very soft and moving.

Black, White, and Gray We have said that achromatic colors have the same psychological value as having color. The final abstraction of color in black and white represents the cathode and anode of the color world. The Tai Chi pattern is a circular form of black and white to represent the eternal movement of the universe. The abstract expressiveness and mystery of black and white seem to go beyond the depth of any color. Kandinsky believes that black means nothingness, like the destruction of the sun, eternal silence, no future, no hope. The white silence is not death, but there are endless possibilities. Black and white are extreme opposites, but sometimes we feel that there is an unpredictable commonality between them. Both white and black can express fear and sorrow for death. Both have unsurpassable illusion and infinite spirit. Black and white always show their own strength by the presence of each other. They seem to dominate the entire color world.

In the color world, gray is probably the most passive color. It is a completely neutral color. It depends on the colors of its neighbors to gain life. Once it is close to a bright, warm color, it will show a cool character. If it is close to a cool color, it will change. Warm mild gray. Instead of using the word "rest" to call black, it is better to use it in gray, because the mixture of black and white, the mixture of non-color, and the mixture of full colors all result in neutral grey. Gray means that the disappearance of all color contrasts is the most visually secure resting point. However, the human eye cannot gaze at the gray wirelessly for a long time, because an endless rest means death.

The expression of color is expressed through comparison in more cases. Sometimes the contrast of colors is bright and colorful, dazzling, and gorgeous. Sometimes the contrast is subtle in purity and light in appearance. It is also unpretentious. What kind of colors can be created to express the necessary emotions depends entirely on your own feelings, experience, and imagination. There is no fixed format.

There are six standard colors: red, orange, yellow, green, blue, and purple. In these six colors, there are subdivisions:
(1) Three primary colors: Red, yellow, and green (2) between: Orange (red plus yellow) Green (yellow plus green) Purple (green plus red) As you can see, in the arrangement of the above six colors, the primary colors are always separated by a single color. Therefore, we only need to back up the standard colors. We can distinguish between the primary colors and the intermediate colors.

In fact, there are some colors that are not included in the above colors. Gold, silver, gray, black, and white are five neutral colors. In general, unless it is dyed with a certain emotional color, our background is in three colors: gray, black, and white, because gold and silver are too bright, and gray, black, and white are relatively easy to match with other colors because they are neutral colors. .

Since the average color is different in brightness, the resulting sense of distance is also different. In order of brightness: 1 yellow, 2 orange, 3 red, 4 green, 5 blue, 6 purple. We can find that in the order of 16, 25, 34, we can get the contrast color. Being good at using contrasting colors is good for our design. Such as: a million red in the green cluster. This is a typical example.

On a black background, yellow recently. And on a white background, then purple is nearest. Therefore, the sense of distance is only relatively speaking, compared with our background. In the design, there is a contrast between lightness, purity, and cooling and heating, and the cooling and heating of colors is a major problem for design problems. At this time we need "Kardinsky's Law," the main content of which is:

Dividing colors into angles: 90 degrees red, 60 degrees orange, 80 degrees yellow, 190 degrees blue, 120 degrees purple. Among them, the obtuse angles: dull, soft, cool, acute: sharp, strong, and warm colors can be more clearly grasped.

Let's see how to reconcile color. The basic principle of reconciling colors is that the color of each part of the page must constitute an appropriate color relationship. Form a unified tone and express some emotion. This will have its own style. How can we do this?

(1) Establish the color relationship of the main scheduling page. When there are several color blocks on the page, one of the colors must be dominant, and its area, lightness, and position are larger than other color blocks.
(2) Not only must be good at using primary colors but also be good at using gold