Innovative ice cream packaging design

Redesigned ice cream packaging

Cumberland Farms is a 700-store chain convenience store on the East Coast. It also has its own bread, soda and ice cream production lines. In order to inject new life into ice cream packaging, Cumberland Farms invited Sheaff Dorman Purins. Under the collaborative work of Cumberland Farms' marketing and manufacturing departments, Sheaff's designers explored and explored a series of methods to design more flavors, structures and features for the company's product packaging.

The Cumberland Farms ice cream box is a photo of a delicious product. Clear product identification above can help distinguish different flavors. Cumberland has a strong sense of pride in its products. Designers use this and reflect it on packaging. This packaging pattern is like this: The top is a beautiful picture, supplemented by simple and neat patterns.

Unique ice cream design

Safeway Selec believes that his ice cream packaging lacks a picture to whet up appetite. This is necessary in competition with other famous brands. The company turned to Deutsch Design, and hoped that the company would give more stimuli to his brand image and demonstrate the personality of the product. They then hired a nationally renowned photographer and an ice cream designer. On the outer packaging drums of the product, designers used diamond squares instead of the previous golden stripes. The new design includes a drooling picture of ice cream in a paper box. The background of the monochrome logo represents a variety of flavors. Safeway Select's ice cream packaging is available at every Safeway food retail outlet in the United States.

Source: Industry Packaging Solutions