Redwood is not red furniture manufacturers face the danger of being shuffled out

Recently, a furniture company in Houjie recently transferred its nearly 6 million yuan of mahogany furniture to a price of only 1.5 million yuan, thus officially ending his three years of hard work in the mahogany furniture market.

"The sales are not available, the sales are not moving, the cash is tight. For small furniture companies like us, it is most important to live." The furniture owner told reporters that for small and medium-sized mahogany furniture manufacturers with weak strength, there is no brand. The lack of technology will deepen the difficulties of mahogany furniture dealers. Houjie furniture merchants shed tears on redwood, which may be the tip of the iceberg of Dongguan and even the national redwood market.

“Some small and medium-sized mahogany furniture companies with weak strength will be shuffled first.” Yu Xuhui, deputy secretary-general of Dongguan Ming Furniture Club, said that the high-end products in the mahogany market are rare because of their rare craftsmanship and cultural connotations. Will not go downhill.

Small and medium-sized mahogany furniture products are difficult to sell

"We have made price cuts and profit margins since the beginning of the year. Since last year, sales of mahogany furniture have not been very satisfactory." Ning Xiaofeng, general manager of Lianzhong Private Art Center, told the reporter in Dongguan Dongcheng Lower Bridge, as Dongguan sells in mahogany furniture. In terms of the largest store, there are 6 stores in the city, relying on its own mahogany furniture production plants and more than 100 mahogany suppliers across the country.

He told reporters that low-end mahogany furniture with poor craftsmanship and poor materials will certainly become more and more difficult to sell in the future. On the contrary, mid-range mahogany furniture with a price of 30,000 to 60,000 yuan sold well, only 15 sets were sold in Xiaqiao store last month. According to reports, due to the current price cuts of redwood raw materials, consumers are more wait-and-see. Before the furniture manufacturers bought raw materials at a high price, it is difficult to cut prices even if the market changes, even if the price is cut, it may not be able to drive sales.

For the changes in the mahogany market, the wholesalers of mahogany raw materials feel the deepest. “While the wholesale price has changed little, the demand has dropped a lot.” Mr. Wu, the person in charge of Dongguan Mutong Wood Co., Ltd., told reporters that the redwood also has high-end and low-end products, expensive Hainan huanghuali, small ebony, etc. There is no market for price. Most of the wood they operate is African huanghuali, and the price is low in mid-range. Since the beginning of this year, the price per ton has been lowered by nearly 300 yuan. He said that African chicken wings wood, 4200-4300 yuan / ton before the Spring Festival, has now dropped to 3800-3900 yuan / ton.

In fact, the changes in the upstream and downstream products of the mahogany are still due to the current economic situation and changes in the mahogany market. “Real estate regulation has led to a decrease in home buyers, which has a huge impact on the sales of redwoods. The massive withdrawal of hot money from the mahogany market has also psychologically affected people’s expectations for sustainable appreciation of redwoods, selling redwoods, and accelerating funds away from small and medium-sized mahogany furniture products. Small and medium-sized mahogany furniture dealers are very hurt.” A mahogany furniture industry insider believes that there will be a lot of weak mahogany furniture dealers this year, which will be closed down due to weak terminal sales and insufficient funds.

Valuable, high-end furniture can still pay attention

“Ordinary mahogany furniture and magenta are two concepts. Valuable and high-end furniture is still worthy of attention.” Yu Xuhui said that the mahogany furniture market has experienced violent fluctuations in recent months, which has a lot to do with the market environment, but in the long run, mahogany The overall scarcity is still attractive to consumers.

Yu Xuhui believes that mahogany products and daily household mahogany furniture products have different market values, so the two cannot be confused from the investment point of view. These years, the expansion of Hainan huanghuali, red rosewood, Indian ebony, etc., the stock market, the property market is weak, making some capital into the rosewood market, which have played a role in fuelling the rosewood market price. He pointed out that the value of mahogany furniture lies in whether the collection itself has craftsmanship or cultural connotation, which is essentially different from ordinary furniture.

“The short-term adjustment of mahogany furniture does not change the long-term optimistic trend.” Ning Xiaofeng believes that the short-term shuffling of mahogany furniture is intensified and the price fluctuations are severe, which is conducive to the integration of mahogany resources, and these fluctuations are only corrections to the surge in the price of some mahogany in the past few years. In the long run, mahogany furniture still has great potential for consumption.

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