See how Canon decides to fight the lightweight digital printing equipment market?

On August 20, 2014, in the Canon Communication Space of the Beijing World Trade Center, Canon launched its new generation of imagePRESS flat sheet digital printing system: imagePRESS C800 series. At the scene, Wei Haien, vice president of Canon (China) Co., Ltd., Kang Pinde, senior marketing manager of Canon (China) Co., Ltd., and Liu Chunli, senior manager of the regional sales section of Canon (China) Co., Ltd., attended the product launch conference. The advantages were interpreted.

What is Canon's competitive advantage in the Chinese digital printing market?

Wei Haien: Regarding competition, in fact, I think the competition in the Chinese market is not more intense than that in the European and American markets. From a global market perspective, the digital printing market itself is a highly competitive market. From the perspective of China's economic development, although the GDP growth has slowed down, it still maintains a 7.5% growth rate. It is also a very, very high growth compared with European countries. Therefore, for Canon, it is not how we stand out from the competition, but how we can provide higher quality products and more advanced technology to meet the needs of this market. Well, this quality does not only refer to the quality of the product, we will also be able to better serve our products to our customers through the high demands on our agents and partners. Therefore, our strategy in the Chinese market is not only to provide higher quality products to the market, but also to provide very high-quality sales staff to serve this market.

Everyone also knows that Canon and Océ have joined forces. Océ has more than 130 years of history and has very successful experiences and cases in the global market. Therefore, we will introduce these successful experiences to the Chinese market to help our Chinese customers achieve better growth.

What is the current situation of the domestic lightweight digital printing equipment market?

Liu Chunli: At present, the lightweight market is developing very fast in our country, and there is no official comprehensive number. I personally expect that in the current digital express printing market in our country, there should be more than 80% of customers, and the actual express printing volume should be Below 50, 60,000 sheets, Canon used relatively few devices in the lightweight market in the past. In the market where Canon imagePRESS C800 is located, the competitive environment is still fierce, but we have our advantages.

How much space can be saved for customers in terms of space and cost?

Kang Pinde: The floor area you just mentioned is small. Compared with our heavyweight product imagePRESS 7000 series, it will save about 40% of the floor area. This is not a small saving. When it comes to cost, I can give you two numbers. One is its use cost. The use cost of this device is very close to the use cost of Canon imagePRESS heavyweight products. From the cost of investment, there are some differences because of the equipment configuration, including printing speed, etc. In terms of approximate cost, it is no problem to save 30% to 40% over heavyweight products.

What are the advantages of imagePRESS C800 compared with similar products in the market?

Kang Pinde: Regarding the advantages of this product, in summary, the advantages are its printing quality, color stability, and wide adaptability of media. At the same time, Canon took the technology of the original C7010VP product into a lightweight product. So for those customers who do n’t have such a large investment capacity, and they need a smaller footprint and seek high-end product quality, this is very important. imagePRESS C800 can be comparable to the quality of traditional printing, mainly because many of the technologies used are very innovative technologies compared to other brands, so we can let it have such a printing quality, and everyone can also know that we Owning a technology is the screening technology in the traditional printing technology, we also applied to this product.

Generally speaking, there are three points we just mentioned, the quality of printing, the stability of color, and the wide adaptability of the media. Whether the imagePRESS C800 prints 1 or 1000 sheets, the printing effect is the same. And the compatibility in the media is also very, very wide.