[China Network News] Now, the competition in the children's play equipment industry is getting more and more urgent, and the consumption patterns are constantly changing. Attracting users to launch the membership system has become an indispensable marketing tool in the children's amusement park business process. Indeed, the Paradise card consumption model can attract more customers, establish a stable customer base, and increase sales. On the other hand, the membership system allows Paradise members to enjoy more preferential treatment than ordinary customers. However, one-off membership costs are not small. How can parents make them willing to pay and are willing to spend for a long time? Below, China Nets will give you support.
First of all, we need to take an effective approach, so that parents feel the advantages of doing business cards 26y, and for different customers should adopt different sales methods, common ways to attract customers to do cards are the following:
One, integral cumulative mode
China.com.cn reminds you that indoor children's playgrounds must be based on their local consumption levels to do consumption programs. The common ones are secondary cards, monthly cards, seasonal cards, and annual cards. One of the most effective ways to sell a membership card is to send bonus points to the card, and to redeem points for gifts. If you do 10 cards, you can accumulate 100 points, for a monthly card you can get 300 points, and for a new year card you can get 1000 points... China Amusement Equipment. Different points of the information network can redeem different gifts. For example, 100 points can be exchanged for a cup, 1000 points can be redeemed for free for 10 times with children playing, or members can play themselves. This novel way of handling cards is relatively more effective. Attractive.
Second, free experience mode
For children who particularly want to play or dare not to play or play, and parents hesitate to do a card, the park can offer a free experience mode so that the staff can bring their children to the park to experience various amusement facilities and let the children experience it. The fun of the project provides parents with the patience to explain the benefits the project brings to their children, so that parents can “see and behaveâ€. The China Tour - Music Equipment Information Network reminds you that as long as parents can see that the children's paradise does bring good exercise and educational results to the children, they are willing to take this money.
Third, supporting gift mode
There is also a trick to support the gift model, such as handling 10 times the card that is the time for free consumption or membership card recharge 300 to send 100 and other discount models. This kind of "buy and buy" preferential policy is often very easy to seize the customer's "great petty" mentality, thus attracting its card spending.
China Net reminds operators that, in addition to the above three types of card mode, when the indoor children's playground sells membership cards, the attitude of the staff in the playground should be warm and generous, and it is not mandatory to allow customers to set up cards, keep smiling, and be friendly and friendly. The attitude of the card explains the preferential treatment for the card, and has full confidence in the operating playground, so that the customer can feel our strength and advantages.
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