The commonality between packaging design and graphic design

For a long time, most people have identified packaging design as part of a flat design. No matter what the packaging design is included in the graphic design. In the process of designing, the visual effects occurring in the graphic design are usually paid more attention to, and the concept of graphic design and packaging design is completely confused. To grasp and apply the concepts of graphic design and packaging design, you need to understand the differences and commonalities between graphic design and packaging design. Let's take a look at what the commonalities between the two are.


The commonality between graphic design and packaging design is mainly reflected in:


1. Both show a quest for beauty. Both graphic design and packaging design require designers to have a certain theoretical knowledge to demonstrate the aesthetic quality of the design. Therefore, in the process of designing, both must be designed according to the principles of aesthetics, not to be bound by the commercial vision, to design a good work with the connotation of thinking, to eliminate the flattery of the world.


2. Both are visually transmitted design information. Both graphic design and packaging design are artistic ways of visually conveying information about design works. The current packaging design is a design display included in the art system. Compared to the three-dimensionality of packaging design, graphic design is the art design in two-dimensional space. Both can more effectively guide people to pay attention to the design content, and can also achieve the effect of improving the visual structure.


For the product, packaging design is the main link in the market to become the product exchange. It effectively increases the added value of the product through the packaging design of the product. In the packaging design, the use of the picture should not be copied directly, but the designer needs to be creatively adjusted and changed according to the traditional picture, so that the modern concept can be integrated into it, so that it can better conform to the characteristics of the product and improve the packaging. The human value of the design.


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