How to package the program preview
The program preview package design is an indispensable component of the external propaganda packaging and design for the overall image of the TV station, including composition, color, sound effects, animation and other elements. Through the package design of the program preview, efforts are made to highlight the beauty and personality of the channel, and enhance the viewer's aesthetic ability, thereby establishing channel positioning and even becoming an outstanding person of various channels.
The following small series will mainly talk to you about how to package the design of the program.
First, clear positioning, determine the elements
The package design of the program preview focuses on channel positioning. Different types of channels require different standards. For example, the styles of CCTV and local stations are different. Local stations pay more attention to locality and innovation. CCTV pays attention to national macroscopicity. Therefore, each channel The program preview package positioning depends on the characteristics of the channel and cannot be independent from the channel itself. Therefore, the program previews the packaging design according to the specific positioning to determine the appropriate design elements, from the channel itself to explore the available elements.
Second, the use of images, logo details
The image is the window of the channel, how the image depends on the channel logo design, and how to use the logo to design the image. Of course, for local stations, the signs of CCTV are strictly regulated. Many of the competent local Taiwanese design and internal logos are just right, such as Shanghai Fashion. The use of the image in the design of the package notice is very important. According to the logo, all elements such as shape, color, space shape and so on are excavated. In the packaging design of the program, the use of the logo is quite particular, and all elements are fully explored, and the details should be quite elegant.
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