Achieve full "stream" playback - Looking forward to the future development of the streaming media market

A year ago, for bandwidth-strapped users, browsing on the Internet for streaming media (that is, information streamed on the Internet as a data stream) was bound to become irritating and almost unpleasant. Lose confidence in the network. Because they have to wait for huge videos, audio and animation files are slowly downloaded to the local player, and these players also fail frequently.

Multimedia designers often do not use too many audio and video files at the user site because even users with 28.8 baud or 33.6 baud modems cannot process the received information. So designers often create sites for themselves (such sites usually make bandwidth instructions) to show or test new streaming technologies. They understand that the nature of information transmission on the Internet is an emerging technology, just do not know this How technology can be applied to the network economy in a quick and effective way. Bill Gates, president of Microsoft, pointed out: “stream media is an explosive new thing that is moving forward at a speed that people cannot believe.” Frost & Sullivan, a well-known marketing consultancy company, stated in a report in 1999 that The entire stream media market generated $635.8 million in wealth, and by 2000 this figure is expected to rise to $1.2 billion.

There is currently no exact data to prove how many people are browsing stream media information. However, there is a survey result that can be used for reference. Arbitron, which has always conducted radio rate surveys for radio programs, recently released their first online radio survey report. Only four stream media service providers participated in the survey. In October 1999, more than 900,000 listeners listened to 240 channels of radio programs. They spent a total of 1.3 million hours on the four companies’ webcasts. For web listeners, this is only a small part of a large audience, not to mention all users of the stream media. This shows that the current stream media already has considerable coverage. Barnes & Noble is a company that has noticed this, this interlocking bookstore recently reached a cooperation agreement with Radio Amp, so that as part of the Barnes & Noble site, Radio Amp's new international webcasting organization will be on its audience. Provides access to more than 25,000 songs and songs, as well as services for purchasing books and CDs online. Other websites offering similar services include: CNBC, which broadcasts news and special reports online according to user needs; den.net, a music and cultural site for teenagers; Fox Sports Online and technical channels such as Zdnet.com .

Companies currently engaged in network communications, training, and e-commerce are trying to achieve the commercial value of Streaming technology. GoOnline has been using streaming video (streaming video technology) on their shopGoOnline.com site since mid-1999. They link sound and video screens to each piece of displayed merchandise, that is, each product. It will be equipped with sound introductions and a 30- to 40-second animation introduction. The shopGoOnline.com site uses RealNetwork's SureStream software to implement these features. It allows users to use the RealPlayer player to navigate through a steady-state animation.

In the current stream media market there are four major service providers - Microsoft Micrsoft, Apple Apple, Real RealNetwork and Macromedia. The Plus G2 to Plus7 series of Microsoft's Windows Media Player and Real Network's Realplayer Player have been competing for the top spot in the market. Followed by Apple's QuickTime4.1 player, this version of QuickTime allows video ads to be inserted in the stream, but this feature is in the development stage. Also highly competitive is Macromedia, which is leading the development of animation software that uses Shockwave and Flash technology to create interactive vector animations for Web sites. Since its inception in 1996, Flash has become the world's most important interactive vector animation software. At present, the world has downloaded more than 200 million Flash players.

Like Adobe's PDF portable file format, Macromedia uses Flash as a built-in tool. Recently, Adobe, Corel and Quark all expressed their support for Flash technology. Adobe's recently released LiveMotion is an intuitive web design tool for creating interactive animations and images. It supports Flash Flash mode. Quark also joined the focus of Flash, which announced that it will study an Xtention software that will help QuarkXPress users generate Flash content.

The most important announcement made by Macromedia this year is probably the cooperation agreement they reached with Corel in February. This agreement will first apply Flash technology to CorelDraw software for sharing. The second part is to add Flash player to Corel's Linux operating system, then Corel's Linux operating system will be the first Linux operating system bundled with Macromedia's Flash player.

It is worth noting that to build a truly interactive and "stream"-playing site, it is not enough to simply load Flash-based Stream Media. Few Flash sites can fully implement "streaming" playback of any content. Designers usually want to download their animations in advance. In this way, the frame rate of the original frames will be maintained during playback. The user can enjoy the full sense of Flash files and achieve interactive operation without bandwidth limitations. .

For Stream Media, each player is a valuable product, each with its own advantages and disadvantages. The Windows Media Player offers faster frame-rate playback, and the Real Player player provides sharper images, but The playing frequency is relatively slow. Users should determine who is more suitable for the special needs of their company based on the characteristics of these products. The Real Player system has a large market share, one important reason is its SwreStream service software, which allows the user to generate a compressed video playback ratio and keep it in line with the user's download speed. In addition, this software can find the one that is consistent with the file download speed in several different streaming frequencies. In addition to the Real Player player, other products also have good prospects, such as ShopGoOnline.com. Although the site only uses the Real Player player for its service, they have planned to use the Windows media player at the same time to provide more users Landing on your own site.

Tools to enable "flow" communication When you want to distribute a digital file as "streaming" media information on the Internet, you need to seek services from related companies, such as the loudeye.com website that provides digital media solutions, or learn Use Stream technology to prepare your files.

There are many software products for Stream Media on the market today, of which Macromedia's Flash software occupies a dominant position in the production of interactive vector animation, and the competition results of LiveMotion and Flash have yet to be feedback from users; the proven advantages of Adobe products are the ability to Generate moving images; Terran Interactive's media cleaning program is an outstanding contribution to compressed video files; Sound Edit and Soundforge are top-notch audio production software; Adobe's Illustrator and Macro Media's Freehand's vector graphics software is a good choice; There is even a more complete "flow" media production system, such as Media 100iFinish.

Compressing audio files and compressed video files for Stream Media is simultaneous, but they are two different processes. These serials are not as complex as people imagine, and StreamingMdeiaworle.com is a good one. The current trouble is often that there is not a unified standard between QuickTime.Windows media player and Real Player. The failure to achieve a unified specification is mainly due to the competition among different manufacturers, and they all want to live alone in the Stream Media market. The final result is that WebMaster must know the program used to upload content, and users must install the correct application software to play them.

In addition to the difficulties of communication, the bigger problem in implementing Stream Media is the bandwidth limitation imposed by the 56K modem. At present, most Stream Media audiences have bandwidth-constrained problems. They cannot skip high-speed DSL conversational languages ​​or cable modems without or at all. At ShopGoOnline.com, producers must work at a limited bandwidth when using the Real Player program. Since watching video content online is blurred even at high speeds, programs like Adobe’s After Effect must be used as an auxiliary program. When the video content is interrupted, some pre-prepared still images are captured in the After Effect. Open and compose a flowing picture. This way of "forging" the video picture can download and play the still picture faster through the Real Player player.

Join Stream Stream Stream Media is rapidly becoming one of the hottest areas of media design. Forward-thinking companies are aggressively digging through the production and management staff in this area. The background that these companies generally value is audio/video production, Flash animation design, etc. The producers and managers of television and radio programs are also highly favored by the sound. Now just take a look at some of the advertising advertisements and design companies' overwhelming recruitment advertisements, and you can know how talented those who master Flash technology or have existing Stream Media backgrounds are!

Like any new media, joining Stream Media is challenging. If the technology in the field of network design changes with each passing day and does not give you the slightest breath, then in Stream Media's design field, it will be even more challenging. Because there are various technologies here, you must constantly learn, absorb, and use them. Of course, For people interested in this, it's exactly what Stream Media's appeal is.

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