From Sports Power to Powerful Country Sports China Sports Need to Reposition
2021-09-26 03:04:38
From Sports Power to Strong Country Sports China Sports Need to Reposition Date:2015-03-16 18:09
Editor's note: In October 2014, the State Council issued “Some Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumptionâ€, and the development of the sports industry has been elevated to a new height. According to an article written by Wan Hao, chief economist of China Gold Group, China’s sports has transformed into the mission of the political economy, culture, and envoys that are responsible for the strong nation, namely the mission of the sports of the country. In order to adapt to the new connotations of sports in strong countries, it is urgent for Chinese sports to change their concepts and reposition them. At least four dimensions are required: business, service, finance, and culture.
The following is an article titled "From Sports Power to Sports in a Strong Country":
On October 20, 2014, the State Council issued "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," which caused a lot of shocks in sports. Everyone hopes that this indicates that Chinese sports will usher in a development climax.
China’s dream of strengthening the country’s sports began in the 1980’s. The country is in the early stages of reform and opening up, and the great country has returned to the international community and the international arena. With the country’s economic strength and cultural influence still not strong, sports as a country One manifestation of competitiveness is that we have acquired some accommodations in international exchanges and provided us with a good way and means for us to demonstrate national self-respect and national cohesion. The national anthem that was played on the Olympic stadium was accompanied not just by athletes, but by the tears of euphoria throughout the entire generation. In a certain degree, sports express and realize the aspirations of the Chinese people. Therefore, it is not difficult to explain the evolution of the way in which Chinese sports concentrated their power to do major events. The Chinese sports dream was a gold medal dream at that time.
However, as China’s national power has truly been fully enhanced, political prosperity, and economic prosperity have changed the status of sports in national politics and the national economy.
First of all, sports are competitive sports, which means that progress, struggle and fairness are indispensable. In the current Chinese sports community, the intrinsic interest groups have hindered the innovation of the sports pattern, thereby breaking the fair competition; the wave of commercialization has affected the agglomeration of the sports team and thus dispersed the spirit of struggle; the idea of ​​liberalization has shaken the pursuit of sports. Pure, thus reducing the aggressive power. The more chaotic the sports management is, the more difficult it is to fail to clean up the source and clarify the essence of sports. In other words, what is the current positioning of Chinese sports? Who does sports serve and how does it serve? After all, Chinese sports must recognize the fact that when China has moved toward a big country and a powerful country, the role of sports in it has already taken place. A profound change, but what needs to be more profoundly recognized is that even though sports can no longer carry the responsibility of the dream of a nation’s prosperity as it has done in the past, it is by no means a part of the marginalization of the political economy. It is transformed into the messenger and tentacles of the political economy, culture and culture that take on the power of the great power, that is, the power of strong national sports. Stronger state-owned countries have more complex internal and external environments and richer endogenous and exogenous motive force and demand. The sports of a strong country should also develop and build new connotations with multiple levels and dimensions. In order to adapt to the new connotations of sports in strong countries, it is urgent for Chinese sports to change their concepts and reposition them. At least four dimensions are required: business, service, finance, and culture.
The commercial positioning of sports is the basis of its operation. As a part of social development, sports are inseparable from the economy. Business value originates from market demand, and the existence of a gap between supply and demand leads to the formation of business transactions. When the market demand reaches a certain scale, it will prompt individuals or organizations to conduct specialized production and services, thereby expanding the scale of business and achieving greater economic effects and benefits. With the development of industrialization and urbanization, sports have shown a strong commercial vitality, and through the continuous expansion of business models, it has gained more people's love, expanded a broader market, attract more investment, and obtain more benefits. , start again and again, become an industry. Economic law is the endogenous law of industry and industry development, and Chinese sports are no exception. In the past, sports people had a single goal. In the tide of the new era, sports need to solve economic problems on its own, but it should be noted that economic issues and money painting cannot simply be equated. This is the reason why many sports industry reforms have failed. The core of commercial value is the market. The market demand for products or services and the development and utilization of business value are mutually reinforcing and mutually reinforcing. Market demand can bring about the realization of commercial value, and the exploration and utilization of commercial value further leads to more market demand. Therefore, new capital accumulation models, new consumer ideas and new media should be used for commercial operations to expand market influence. At the same time, establish a sound and fair market-based commercial operation system to create effective and long-lasting market demand.
The positioning of sports services is the basis for its development. Sports itself is a kind of service, and many tangible goods are derived intangibly. This kind of sex determines that the development of sports must have service consciousness. Because simple tangible goods can often gain market recognition through direct use, the promotion of intangible goods often requires a longer period of market warm-up. People's love of sports generally comes from two aspects, one is for the sport itself, and the other is for sports people. There is a certain degree of craving for the understanding and use of sports knowledge, exercise skills, etc. that love the sport itself, and many people will experience it personally. Or, people who have personal experience are more likely to have a fondness for this sport. Therefore, the development of the sports market should be based on the development of sports. The purpose of the service is to enable more and more people to have the opportunity to participate, experience, and progress. Not only that, but the service consciousness of sports is also reflected in that the entire market should be treated as the basis of sports services. That is, a system that involves a small number of people in the past and a smaller part of the people who make decisions can continue to participate in the system. The actual participation and competition, and selection in a fair market system. The breadth and equality of this kind of opportunity is actually one of the unique charms of sports commercialization services. In addition, the sportsman's sense of service should also be strengthened. The core service of sportsmen is of course the level of sports themselves, but the economic support of their sports is derived from the market. Their personal role and personal charisma are important and even crucial parts of modern sports and business. Therefore, they fully respect and communicate with the audience. It is also an integral part of its sports services.
The financial positioning of sports is its strong foundation. Practice has proved that the prosperity and development of the sports industry in the Western countries are inseparable from financial support. As an important component of the national economy, the sports industry plays an important role in promoting economic growth, adjusting economic structure, increasing employment, and stimulating the development of related industries. However, there is still a big gap between the development of China's sports industry and industry and developed countries, and the combination of sports and finance is still at a very early stage. We should intensify the establishment of a financial support system for China's sports industry, improve the sports capital market, increase investment in sports venture capital, develop new markets for sports insurance and expand the scale of sports betting. In addition, the global nature of sports has provided a market basis for both foreign investment and the introduction of foreign capital. How to use the multiplier effect of finance to create a better platform for sports development and international integration, and to use the borderless market effect of sports to create greater operating space for financial investment are all new topics in the development of sports in the new era.
The cultural positioning of sports is its value basis. Sports was the earliest recreation or competitive activity in people's lives. Therefore, it is a concentrated expression of its cultural background. In the process of the internationalization of sport, countries are actually conducting a cultural communication. The promotion of a unique sporting event not only enables other countries to understand the customs and characteristics of their country, but also stimulates their interest in and understanding of the country’s tradition and spirit. Canoeing, Tae Kwon Do, and equestrianism are all accompanied by distinctive geographical and cultural features. They also use the opportunities of various events to promote the culture and values ​​that belong to the country. As a large country with a long history, China also has many special sports programs, but it lacks strategic plans to promote them. Especially under the strong influence of the current Chinese dream, how to strengthen and promote the country's soft power and better serve the country's diplomatic strategy in the process of China's current rise is an important issue that is placed in front of strong country sports. The key to cultural promotion is often silent, and sports have inherent advantages. Because any promotion may be one-way, but sports must be two-way. No interaction and no sports make sports a natural fusion and catalyst for foreign communication.
China is on the road to becoming a strong country, and the dissemination of values ​​is the ultimate and highest expression of the strength of a country. The core of cultural communication is actually the spread of values. Therefore, as a strong country sport, its status is not getting lighter but more and more important. Its connotation is not monotonous but more and more abundant, because it should make full use of its natural advantages and make full use of its business and services. While financial operations have realized their own value, they have become value promulgators on the road to strengthening China on a new era.
Editor's note: In October 2014, the State Council issued “Some Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumptionâ€, and the development of the sports industry has been elevated to a new height. According to an article written by Wan Hao, chief economist of China Gold Group, China’s sports has transformed into the mission of the political economy, culture, and envoys that are responsible for the strong nation, namely the mission of the sports of the country. In order to adapt to the new connotations of sports in strong countries, it is urgent for Chinese sports to change their concepts and reposition them. At least four dimensions are required: business, service, finance, and culture.
The following is an article titled "From Sports Power to Sports in a Strong Country":
On October 20, 2014, the State Council issued "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," which caused a lot of shocks in sports. Everyone hopes that this indicates that Chinese sports will usher in a development climax.
China’s dream of strengthening the country’s sports began in the 1980’s. The country is in the early stages of reform and opening up, and the great country has returned to the international community and the international arena. With the country’s economic strength and cultural influence still not strong, sports as a country One manifestation of competitiveness is that we have acquired some accommodations in international exchanges and provided us with a good way and means for us to demonstrate national self-respect and national cohesion. The national anthem that was played on the Olympic stadium was accompanied not just by athletes, but by the tears of euphoria throughout the entire generation. In a certain degree, sports express and realize the aspirations of the Chinese people. Therefore, it is not difficult to explain the evolution of the way in which Chinese sports concentrated their power to do major events. The Chinese sports dream was a gold medal dream at that time.
However, as China’s national power has truly been fully enhanced, political prosperity, and economic prosperity have changed the status of sports in national politics and the national economy.
First of all, sports are competitive sports, which means that progress, struggle and fairness are indispensable. In the current Chinese sports community, the intrinsic interest groups have hindered the innovation of the sports pattern, thereby breaking the fair competition; the wave of commercialization has affected the agglomeration of the sports team and thus dispersed the spirit of struggle; the idea of ​​liberalization has shaken the pursuit of sports. Pure, thus reducing the aggressive power. The more chaotic the sports management is, the more difficult it is to fail to clean up the source and clarify the essence of sports. In other words, what is the current positioning of Chinese sports? Who does sports serve and how does it serve? After all, Chinese sports must recognize the fact that when China has moved toward a big country and a powerful country, the role of sports in it has already taken place. A profound change, but what needs to be more profoundly recognized is that even though sports can no longer carry the responsibility of the dream of a nation’s prosperity as it has done in the past, it is by no means a part of the marginalization of the political economy. It is transformed into the messenger and tentacles of the political economy, culture and culture that take on the power of the great power, that is, the power of strong national sports. Stronger state-owned countries have more complex internal and external environments and richer endogenous and exogenous motive force and demand. The sports of a strong country should also develop and build new connotations with multiple levels and dimensions. In order to adapt to the new connotations of sports in strong countries, it is urgent for Chinese sports to change their concepts and reposition them. At least four dimensions are required: business, service, finance, and culture.
The commercial positioning of sports is the basis of its operation. As a part of social development, sports are inseparable from the economy. Business value originates from market demand, and the existence of a gap between supply and demand leads to the formation of business transactions. When the market demand reaches a certain scale, it will prompt individuals or organizations to conduct specialized production and services, thereby expanding the scale of business and achieving greater economic effects and benefits. With the development of industrialization and urbanization, sports have shown a strong commercial vitality, and through the continuous expansion of business models, it has gained more people's love, expanded a broader market, attract more investment, and obtain more benefits. , start again and again, become an industry. Economic law is the endogenous law of industry and industry development, and Chinese sports are no exception. In the past, sports people had a single goal. In the tide of the new era, sports need to solve economic problems on its own, but it should be noted that economic issues and money painting cannot simply be equated. This is the reason why many sports industry reforms have failed. The core of commercial value is the market. The market demand for products or services and the development and utilization of business value are mutually reinforcing and mutually reinforcing. Market demand can bring about the realization of commercial value, and the exploration and utilization of commercial value further leads to more market demand. Therefore, new capital accumulation models, new consumer ideas and new media should be used for commercial operations to expand market influence. At the same time, establish a sound and fair market-based commercial operation system to create effective and long-lasting market demand.
The positioning of sports services is the basis for its development. Sports itself is a kind of service, and many tangible goods are derived intangibly. This kind of sex determines that the development of sports must have service consciousness. Because simple tangible goods can often gain market recognition through direct use, the promotion of intangible goods often requires a longer period of market warm-up. People's love of sports generally comes from two aspects, one is for the sport itself, and the other is for sports people. There is a certain degree of craving for the understanding and use of sports knowledge, exercise skills, etc. that love the sport itself, and many people will experience it personally. Or, people who have personal experience are more likely to have a fondness for this sport. Therefore, the development of the sports market should be based on the development of sports. The purpose of the service is to enable more and more people to have the opportunity to participate, experience, and progress. Not only that, but the service consciousness of sports is also reflected in that the entire market should be treated as the basis of sports services. That is, a system that involves a small number of people in the past and a smaller part of the people who make decisions can continue to participate in the system. The actual participation and competition, and selection in a fair market system. The breadth and equality of this kind of opportunity is actually one of the unique charms of sports commercialization services. In addition, the sportsman's sense of service should also be strengthened. The core service of sportsmen is of course the level of sports themselves, but the economic support of their sports is derived from the market. Their personal role and personal charisma are important and even crucial parts of modern sports and business. Therefore, they fully respect and communicate with the audience. It is also an integral part of its sports services.
The financial positioning of sports is its strong foundation. Practice has proved that the prosperity and development of the sports industry in the Western countries are inseparable from financial support. As an important component of the national economy, the sports industry plays an important role in promoting economic growth, adjusting economic structure, increasing employment, and stimulating the development of related industries. However, there is still a big gap between the development of China's sports industry and industry and developed countries, and the combination of sports and finance is still at a very early stage. We should intensify the establishment of a financial support system for China's sports industry, improve the sports capital market, increase investment in sports venture capital, develop new markets for sports insurance and expand the scale of sports betting. In addition, the global nature of sports has provided a market basis for both foreign investment and the introduction of foreign capital. How to use the multiplier effect of finance to create a better platform for sports development and international integration, and to use the borderless market effect of sports to create greater operating space for financial investment are all new topics in the development of sports in the new era.
The cultural positioning of sports is its value basis. Sports was the earliest recreation or competitive activity in people's lives. Therefore, it is a concentrated expression of its cultural background. In the process of the internationalization of sport, countries are actually conducting a cultural communication. The promotion of a unique sporting event not only enables other countries to understand the customs and characteristics of their country, but also stimulates their interest in and understanding of the country’s tradition and spirit. Canoeing, Tae Kwon Do, and equestrianism are all accompanied by distinctive geographical and cultural features. They also use the opportunities of various events to promote the culture and values ​​that belong to the country. As a large country with a long history, China also has many special sports programs, but it lacks strategic plans to promote them. Especially under the strong influence of the current Chinese dream, how to strengthen and promote the country's soft power and better serve the country's diplomatic strategy in the process of China's current rise is an important issue that is placed in front of strong country sports. The key to cultural promotion is often silent, and sports have inherent advantages. Because any promotion may be one-way, but sports must be two-way. No interaction and no sports make sports a natural fusion and catalyst for foreign communication.
China is on the road to becoming a strong country, and the dissemination of values ​​is the ultimate and highest expression of the strength of a country. The core of cultural communication is actually the spread of values. Therefore, as a strong country sport, its status is not getting lighter but more and more important. Its connotation is not monotonous but more and more abundant, because it should make full use of its natural advantages and make full use of its business and services. While financial operations have realized their own value, they have become value promulgators on the road to strengthening China on a new era.
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