The wonders of Coca-Cola classic glass bottles

Although Coca-Cola is now sold in cans or plastic bottles, Coca-Cola has always appeared in glass bottles on television commercials. This classic temptation curve is almost as important as the mysterious Coca-Cola formula and is synonymous with Coca-Cola.

When Coca-Cola was born in 1886, the shape of the bottle used a straight barrel-shaped bottle, which caused great inconvenience to the sale of Coca Cola. At the time, most retailers sold bottled beverages in vats filled with ice water, and thirsty customers had to raise their sleeves when buying and fumble in ice water.

There are many legends about Coca-Cola bottle design, one of which is this: When a glass worker named Alexander Samson was dating his girlfriend, his girlfriend was wearing a dress, with her hips protruding, and her waist was slim and very nice. After the date, he inspires and designs a glass bottle based on the image of his girlfriend wearing the skirt. After repeated modifications, the bottle was beautifully designed. Like a slim girl, Alexander Samson immediately applied for a patent.

At the time, Coca-Cola was under attack from PepsiCo, and the market remained stagnant. Coca-Cola’s decision maker, Kandle, who saw the glass bottle designed by Alexander Samson in the market, thought it was very suitable for Coca-Cola, so he offered to purchase the bottle.

This bottle is not only beautiful, but also very safe to use, easy to grip and not easy to slip. Even more exhilarating is that the middle and lower part of the bottle is twisted, like a striped dress worn by a young girl; the middle part of the bottle is full of abundance, like a girl's buttocks. In addition, because the structure of the bottle is small and medium, when it is dressed in Coca-Cola, it gives a lot of feeling.

This curved bottle gives a sweet, soft, smooth, refreshing visual and tactile enjoyment. Industrial designer Raymond Lloyd added more emotion to the evaluation of Coca-Cola's narrow skirt bottle. He called this perfectly shaped bottle “feminine”.

After adopting such a curvilinear bottle, Coca-Cola's sales have grown rapidly and sales have doubled in two years.

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