Zhongbi company intends to promote the application of PET plastic beer bottles

2019-08-17 05:03:18
The beer market has always been dominated by glass bottles, and even if the aluminum cans later emerged, they only accounted for about 1 percent of the market. Now, Beer Beer (Suzhou) Co., Ltd. ("Beer Beer") is trying to try, is not a PET bottle.

The company’s first US$100 million investment in China’s first large-scale PET bottle beer plant has been completed and put into operation in Suzhou. The first batch of products will be available in these days. Their consideration is that although they cannot all occupy this market, it is still possible to replace aluminum cans with the first step. Zhongbi Beer said that the first step to enter the domestic market is to succeed in replacing the aluminum cans to obtain a single-digit market share.

The action of China Beer is actually an attempt by its parent company to broaden the application of petrochemical materials. The more the use of petrochemical materials, the greater the demand, Taiwan Far East Group has been looking for more applications of petrochemical materials in order to better achieve the vertical integration of the upper and lower reaches. Liao Ruifen, executive director of China Beer Beer, said that they are engaged in beer brewing and packaging, and thus join the beer industry, but they do not want to grab the business of beer companies. What Beer Beer wants to do is hope customers can buy PET beer bottles, or buy their PET esters to produce their own bottles. This is what they hope to see. The ultimate goal is the application and promotion, growth and development of PET bottles. This investment is successful as long as the PET bottle raw materials or products are widely recognized.

Economic account

According to the planning of Beer Beer, the purpose of Beer China Beer is to grow, develop, apply and promote PET. As long as PET is widely recognized, this investment is successful. Customers who buy PET beer bottles or buy their PET bottles to make their own bottles are all they hope to see results.

The Chinese beer market has annual sales of more than 40 million tons of beer. According to estimates, an annual output of 100,000 kiloliters of breweries produces 660 ml of bottled beer, which requires 152 million bottles a year.

Zhongbi Beer said that it is impossible for them to fully occupy this market, but it is still possible to replace aluminum cans with the first step. In terms of cost, PET bottles are 10% cheaper than aluminum cans. The current market share of aluminum cans is about 10%.

Zhongbi Beer proposed a package service model for beer companies. Including the use of the advantages of polyester raw materials to provide preforms, the use of technical advantages to provide coatings, OEM filling and packaging, to complete any of the PET bottles of beer products or "through-train service."

Liao Ruifen said that Beer Beer is willing to provide any service in the beer manufacturing process. It can also be a one-stop service. They only charge a cost, and the brewery does not need to invest in capital.

According to reports, Tsingtao Brewery had already cooperated experimentally with Brewery Beer for half a year ago in brewing and packaging, and is currently conducting market tests on PET packaging products. The cooperation between Tsingtao Brewery and Zhongbi Brewery is based on the comparison of Brewery Brewing and packaging, and the output of PET bottled beer has been tested in the market, and will be available around mid-to-late October. The next step in the cooperation between the two is being negotiated, may be on behalf of the package, it may be to help Tsingtao Brewery to build a PET bottle production line.

The beer is calculated by the Zhongbi Beer and thinks it will attract the attention of the beer companies: a 100,000-ton-a-year brewery produces 660ml bottled beer, and 152 million bottles will be needed each year as a base if PET bottles are used instead of glass bottles. Annual savings of 106,000 cubic meters of water, washing machine water annual savings of 287,000 yuan, saving 600,000 liters of diesel per 100 kilometers of transport each year, saving a total of 3.9 million yuan in diesel fuel every year, every transport 100 kilometers per thousand bottles save 26 yuan.

Vertical integration

Sino Beer (Suzhou) has invested in the construction of a PET beer bottle production line, forming 280,000 kiloliters of beer brewing and packaging capacity. Yuanfang Industry (Suzhou) PET bottles have a capacity of 424 million. “The group began to seriously study the issue of producing PET beer bottles in the Chinese beer market three years ago. It was built a year ago in Suzhou.” Liao Ruifen, executive director of China Bison Beer, told the newspaper on the 11th.

The parent company of Taiwan Beer Group, Taiwan Far East Group, has a total assets of nearly RMB340 billion and a total revenue of RMB 96.6 billion. It invests mainly in manufacturing and retail industries in mainland China. In 2008, the total investment in China reached US$2.5 billion. Ester and petrochemical investment reached 1.7 billion US dollars. Far East Textile, one of the 8 listed companies of the Far East Group, invested in Zhongbi Beer Co., Ltd.

Far East Group has been looking for a more specific area of ​​application in the past 10 years, and will vertically integrate the Group's polyester and petrochemical businesses. Liao Ruifen, executive director of China Beer Beer, said that the Group's PET bottle technology was not mature enough 10 years ago. It matured in the last five years and successfully tested in Europe.

Liao Ruifen said that it is very difficult for brewers to make their own bottles. No matter how many years the company has done beer, it does not necessarily make bottles. PET bottles belong to the chemical industry and have certain difficulties for the entry of beer companies. If the beer company concentrates on making wine, it may be more in line with the laws of commercial operations that companies like Beer Beer concentrate on making bottles.

In Beer Beer’s view, glass beer bottles only turn around within 200 kilometers and are not suitable for long-distance sales. Glass bottles can only be put into use after being recycled and washed, which will limit the production and sales volume of enterprises. The PET beer bottle has a one-time use, the same material as the far spinning clothing material, can be recycled after the clothing; plus light weight, reduce logistics costs; not explosive, suitable for long-distance transportation; inner coating can ensure the quality of beer is not Affected and other advantages.

However, one of the biggest problems they need to address is consumer inertia: they are accustomed to emerging markets for glass beer bottles, accepting the need for time and recognition.

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