The future of digital prevailing label printing market is bright

Labels are ubiquitous in our daily lives. They are special prints that indicate the name, logo, material, manufacturer, date of manufacture and its important attributes.

In recent years, with the continuous development of the printing industry at home and abroad, the label printing technology industry is also changing with each passing day, gradually forming an independent printing method, occupying an important position in the entire packaging and printing industry.

Interpreting the development trend of the label printing industry behind the data shows that the global label consumption has now exceeded 42 billion square meters, and the global sales totaled 73 billion US dollars. Among them, China accounted for 22% and maintained rapid growth; Western Europe accounted for 27%, slightly lower than the US 28%, while Eastern Europe only accounted for 8%; Japan accounted for 7%, South America accounted for 6%; India and other regions accounted for 4%. Compared with the growth rate of the label market in developing countries and developed countries, developed countries have dropped by an average of 6-7% per year.

From the per capita label consumption level, North America is high in per capita consumption, followed by Europe, but the gap is very large. The per capita consumption levels in South America, China, Southeast Asia, India and Africa are very low, but there is a lot of room for development.

Interpretation of the development trend of the label printing market behind technology From the development trend of the global label market flexo printing technology, flexo printing is a technology that has developed rapidly in the past 15 years. Flexo CTP applications dramatically increase resolution and reduce the thickness of the media.

However, with the rapid development of related industries, new products of various labels can be described as endless, such as a new generation of DNA tags, new anti-counterfeit label systems, soluble labels, RFID radio frequency smart labels and so on. In addition, with the continuous maturity of digital printing technology and the gradual expansion of application fields, the combination of digital printing technology and label printing has brought about a new development in the label printing industry.

Interpretation of the development trend of the label printing industry under the new application In the long run, the construction and improvement of cloud computing, Internet of Things and other applications will undoubtedly greatly promote the popularization and application of digital inkjet technology and inkjet printing systems. Pulling action. Thanks to its powerful remote data control and integration capabilities, cloud computing can be a huge effort to invest and support, and to personalize the digital label printing that printing companies are pursuing. For the Internet of Things, digital tags are a cornerstone of their application.

Other influences on the label printing industry are the application of e-commerce. With the popularity of online shopping, the problem that comes one after another is the problem of product personalization, and the problem of anti-counterfeiting and sales prevention. This also gives the label a new mission. Many product manufacturers, label printers, inkjet technology suppliers and related manufacturers in the industry chain have begun to work together to build an Internet of Things platform for online product supervision and logistics control. Inquiries and anti-counterfeiting information related to inkjet printing on the label and packaging of the product.

In other words, labels, especially personalized ones, will become the cornerstone of cloud computing and the construction and improvement of the Internet of Things.

This shows that the development prospects of the label printing market are very bright. Today, when digitalization is particularly prevalent, combining the two well is believed to create greater market value. Moreover, we all know that China, as a country with a large population, has experienced an extremely high demand for the global label market in recent years. With the huge potential of China's per capita label consumption, the development space of the domestic label industry is limitless.