Haining Leather City to promote fashion and internationalization

Haining China Leather City this year launched a new slogan: "I see the world, the fashion look at me." This has become Haining China Leather City to participate in the theme of CHIC2008. In this exhibition, Haining leather enterprises in the pavilion to build a leather fur fashion show, a good demonstration of the "Haining leather clothing" style. For the new slogan, Haining China Leather City Co., Ltd. chairman and general manager was also very satisfied with the law, he believes that this represents the Haining China Leather City, the two major directions - further towards fashion and internationalization.

After 2006 and 2007 innovation and promotion, 2008 and 2009, Haining Leather City will further increase the fashion and international efforts.

Lead enterprises to develop fashion products

Haining China Leather City to guide the development of enterprises to have the brain production of fashion products, this work initially has a certain degree of difficulty. With the expansion of the market transformation work, Haining China Leather City to help young and promising as leather entrepreneurs to complete the upgrade. They leave the best place in the market to those who have a bright future for growth. They push innovation-driven and fashion-conscious businesses to the forefront of the consumer market. These enterprises soon achieved good results.

Haining's leather is very fashionable, loved by consumers, but the fly in the ointment is the price is low. This year, Haining China Leather City ready to transform the 4th floor into high-end leather consumer sites, with personalized pursuit, decoration and services to meet the individual needs of consumers.

Ren law said that in order to inject new and more fashionable concept of the Haipi Zhuang entrepreneurs, Haining China Leather City but also to help them go out, go abroad, out of the industry, to absorb fresh things. Leather City will be phased organized entrepreneurs go out by participating, participating in forums exchange, to help them further change their concepts.

Build brand development base

Haining China Leather City will also build a brand development base, Leather City, Phase III project is a brand incubator. Help enterprises achieve "the first separation." Any law said that the future of the factory is the factory, the brand is the brand. A brand owner does not necessarily own a factory, and a factory may not necessarily own a brand. Every business has a brand unrealistic, if thousands of businesses are playing brand, it is equal to no brand. A small number of enterprises to do the brand, a large number of enterprises to do the factory.

Set brand fashion district

Haining China Leather City will build a brand fashion block composed of 100 small buildings. The first and second floor of each small building is planned to be a personalized market. The 3rd and 4th floors are designed and developed areas. The 5th and 6th floors are the corporate offices and the 7th floor is the air club.

This fashionable neighborhood started in June this year and is planned to be completed in a year and a half. Any law said that by that time, let the brand only carry a bag with the head settled into it. According to the design, one-third of the fashion blocks will be provided to the international raw and auxiliary materials, research and development agencies when the office; one-third of the domestic big brand regional distribution base; and one-third to Haining local enterprises to achieve "first Body separation. "

Leather City this idea is very popular, fashion blocks have not yet completed, there are many companies to book. Any law said that in the future here to build a brand base and chain headquarters.