In merchandise sales, the impact of merchandise packaging on the sales of goods is not obvious. According to a conclusion drawn by the US DuPont Chemical Co., Ltd. in a market survey, "63% of consumers buy according to the packaging and decoration of goods." This view is known abroad as "Dupont Law." In addition to the aesthetic design novelty and exquisite elegance of the packaging and decorating art, the improvement of commodity packaging can also adopt the following strategies:
1. Small Package
Small packaging is a packaging strategy that facilitates the purchase and care of multiple levels of demand and is applicable to a variety of commodities for daily consumption.
2. Flexible packaging
Flexible packaging is today's packaging strategy that replaces iron and glass bottles.
3. Series packaging
Several related products are packaged in the same packaging container, such as a series of cosmetics and a series of stainless steel tableware, etc., packaged together to facilitate sales and customer use.
4. Multipurpose packaging
For example, some glass packagings containing beverages and foods can be used as drinking cups after the food is eaten to achieve a dual purpose or multiple use.
5. Transparent packaging According to the research and study of foreign markets, the new packaging development trend is the popular transparent packaging, that is, one or more of the goods packaging is transparent, or even transparent, so that consumers can see the contents of the package at a glance. This transparent packaging began to be popular in food packaging. According to the survey, the same kind of food, transparent packaging is much more popular than non-transparent packaging, and the price is also 10% higher. At present, transparent packaging has developed rapidly in foreign countries, such as watches, clocks, radios, tape recorders, televisions, toys, and telephones, which are made of transparent resin. This transparent packaging has also been promoted in our country's market.