Packaging promotion example

The promotional methods and gift choices for packaging gifts have been established in Western developed countries for many years and there are numerous cases. Therefore, it is difficult to list them one by one. The following is only an overview of several successful examples with outstanding results. When you think of promotional ideas, you can help stimulate inspiration.

1. Gift in the package

Good at using instant gift cereals, experienced and brilliant manufacturers. One of them is Capgen's Cap`n Crunch, which has been gifted with a perfect gift package. The old captain's crisp cereal comes with diving-related dolphin toys related to the sea, and the children's food is also suitable for the needs of the consumer objects. Naturally, deepening the impression of the product is of great help.

We also praised the sales promotion example of the Clinique shampoo (Clinic shampoo) gold pendant, and we can do everything in the world! Please see Clinique's fresh ideas, the shampoo is transparent blue, so the gold aconite in the bottle is clearly visible, of course, consumers have a deep sense of purchase, affect the impact, sales have risen steadily. The gift idea that this consumer can see is from Colombia, South America.

2. Gift on the package

On the packaging of gifts, it is advisable to increase or expand the frequency of use of the product itself. Gillette's shaving cream comes with a razor promotional campaign that pulls each other together and increases the use of both products.

Good Seasons salad dressings have been held for many years and have lasted for many years. This stirrer not only increases the amount of product used, but also makes the consumer feel comfortable and easy to use during the salad making process. The recent four seasons of salad seasoning sauce, in addition to gifts, is also accompanied by 20 cents discount coupons for US dollars. It is even more powerful and powerful. The synergy effect can be said to be "promotion of small creative ideas and great sales force." ".

3. Packing gift

Nowadays, more and more marketers are actively seeking better ways to put all kinds of goods into the gift package. For example, Lever Brothers has launched a campaign to buy a can of Mrs. Butterworth pancake syrup, which is a free baseball star card. It is quite popular. The way of giving and advertising is very straightforward - take one pack with your purchase of a Mrs. Butterworth`s.

Nestlé organises the purchase of two cans of 12-ounce chocolate dots, ie, a pack of 5 pounds of heavy sugar. Toyota Motors will give preferential treatment to customers who buy cars. They will receive seven types of gifts worth more than US$100 worth of US dollars, such as telescopes, watches, and cameras. Owners can select one of them and their ad title is extremely good. “Toyota’s buying ceremony is outstanding and outstanding” (Toyota buys you a gift, But what a gift).

4. Available packaging gift

This type of promotional method that makes use of packaging containers can often extend the use of goods. Containers are being used over and over again to give full play to the use of gifts. Paul Masson wine is an outstanding example. The wine bottle sent by Paul Masson is the biggest reason why consumers choose the product. It is reported that many people still use it to hold Paul Masson wine, and still can not put it down.

Tang Instantly Drink Precooked Beverages to sell special glass jars to stimulate sales. The gift is provided by buying a jar of Tang Instant Breakfast Drinks in 27 ounces and a free glass storage jar for a specific period of time. In order to expand publicity, General Foods also specially printed a leaflet to demonstrate the multiple uses of glass jars through pictures to attract consumers' interest. In addition, 25 points of discount coupons are also provided. This double discount method is undoubtedly It is an excellent tool to keep your eyes on sales and increase daily.

In addition, Tang Guozhen glasses, Nestle and Mac’s coffee cups, which can be seen everywhere in domestic offices, dormitories, and trains, are also excellent examples of a promotional approach.

The market can be used as a gift for packaging promotions, tens of thousands. This is a fact. However, no matter what packaging style you choose to use for promotion, you will benefit from a great deal of creativity as long as you keep in touch with your gift company. In addition, when choosing gifts, do not forget the pulse of the trend and follow the times. In particular, observe the interest and movement of recent young people and never forget to vote for it. If you can really take this long-term development, new ideas and new strategies that will guide you towards success will naturally come in endlessly and inexhaustibly.