Packaging Design Information Transmission (1)

Abstract: Packaging design is aimed at protecting the safe circulation of products, facilitating storage, transportation and consumption, and promoting sales. Based on the nature, form, and circulation intention of a specific product, it is combined with art and technology through planning and positioning. Ways, using appropriate materials, shapes, structures, text, graphics, colors, and technical processing, etc., to comprehensively create a new packaging entity activity process.

Keywords: packaging design information transmission product safety technology processing activity process new packaging circulation material

Packing design J is to protect the safe circulation of products to facilitate storage, transportation and consumption, and to promote sales. It is based on the nature, form, and circulation intention of a specific product, and is planned and positioned. It is a combination of technology and technology. . Use of appropriate materials, shapes, structures, text, graphics, colors, and technical processes to comprehensively create new packaging entities

Packaging design takes the above comprehensive factors as the information carrier. Think of designer's idea chair through design effects. Consumers ask questions, consumers and designers cause information exchange and transfer. . In the process of the formation of packaging design information, the marketing of design works is completed through the information exchange of packaging design and handsome consumers, and at the same time, it also cultivates and creates a public accountant who can understand, accept and appreciate the design of juice. In the transmission, the roles of passer and receiver are played alternately. Passing and receiving the two sides in different phases of the music and in the same cycle in the same order as the decoding and reporting (execution of the design information and the symbol-breaking function), the interpreter (implementation of the interpretation of the significance of the information symbol) and the coder (execution The role of symbolization and communication function. And alternately with these roles. Just like the circular pattern of information activity proposed by w.LSo:brain Fit, the founder of the Institute of Information Communication in the United States, when packaging designer's foot coder, the dude passed the design work. Transfer design information (text of packaging design, drawings, colors, materials, etc.) to consumers (decoders and interpreters). In order to show the designer's design intent. Shows the characteristic attributes of the design product; when the consumer is the coder, the consumer uses the J-style feedback to pass the preparation ideas and suggestions to the adult mosquitoes that the designer can learn about the unsutured works through the feedback multiplier. The self-indulgent strategy modifies its own information plan and establishes its own self-confidence. The more full, more complete, and more accurate the packaging designer can be with regard to the feedback information, the more he can fully consider the preference of the praiser during his creation. And the demand, the more succulent works will be recognized by the market, which will cause the resonant effect of design information dissemination. Figure 2 can help us to clearly and intuitively understand the interactive process of designers and consumers in the packaging design and information transmission.

The packaging designer's design can be separated from the design without losing the symbol. The symbol is the concrete information without the juice information. There is no visual symbol. The design information is not attached. This means that the design information is transmitted through a process of symbolization and symbol interpretation. . Symbolization is when the designer carries out the transmission of trick information, and converts the design ideas he wants to express into artistic symbols such as words, figures, colors, etc. The symbolic explanation is that the consumer interprets the information symbol that came. Understand the design concept of activities. In the following, the author will analyze the direct and indirect transmission of packaging information symbols, and deepen the understanding of packaging design information transmission through design examples.

1, the exchange of interest rates

The direct information transmission of packaging design refers to the design information that can be obtained directly from the design work through the design symbol, such as text. Text symbols can help consumers quickly determine the product's name, net content, instructions, storage methods and other important information. For example, let M(d) be the direct design information obtained by the consumer (M:message, d:direct), and M(c) be the amount of certain information carried by the design work, (M:message, c:clear— Cut), where a represents the consumer's ability coefficient (a ≤ 1), and e represents the consumer's accessibility coefficient of the design information (e ≤ 1, e: easy). The above variables have the following mathematical relationship:

M(d)=aeM(c)

The formula shows that in the context of consumers' physical and mental health and the ability to recognize their own characters, M(d)=M(c).