Packaging design text design

Abstract: Text is the symbol of the recording language. Since the human society invented a variety of words, it has surpassed the limitations of time and space and has become one of the tools for human society to exchange ideas and expressions.

Keywords: text packaging, decoration design, human society and space language

Words are the symbols of the recording language. Since the human society invented all kinds of words, it has surpassed the limitations of time and space and has become one of the tools for human society to exchange ideas and expressions. Text, graphics, colors, and packaging materials are the four major elements of packaging and decorating design. In the packaging and decorating design works, the text is an indispensable ingredient, and some of the packaging and decorating works are even composed of words. Therefore, the quality of the text directly affects the overall effect of the packaging design work.

The origin of Chinese writing has a long history of gestation and development. On the black pottery of Yangshao Caitao and Longshan 5,000 years ago, we can see simple characterizations of similar texts written by our ancestors. These patterns have very different effects from those on artifacts. The early Chinese characters that we can now know are the bones of the Oracle that were unearthed in the Yin Ruins of Anyang, Henan Province. This is the ancient ancestors who etched the words on the shells and bones of the animals. It is a relatively mature hieroglyph and later developed into Chinese characters. basis.

Chinese characters in Chinese characters are hieroglyphs, which are gradually developed from the drawings. They have simple features and express a certain meaning. Therefore, it is also called "painting and painting homologous."

The font is the written form of the text. There are several different fonts for the same type of text. Fonts have changed with the changes of the times and the development of social productivity, fully embodying the characteristics of the times and the imprint of history. When people use text, they always strive to be easy to identify, easy to write, and simple and quick. Therefore, the history of the evolution of Chinese characters and fonts has always been developed along the direction of simplified characters.

Development and Structural Features of Chinese Character Fonts In the packaging and decoration design, the fonts used include the two types of scripts: #DEf]~U. The writing of Chinese characters is generally divided into four bodies: "truth, grass, priest, and skeleton" or five bodies of "truth, grass, priest, chant, and line." From the historical perspective of our country, the text of the Shang Dynasty is called Oracle, which is an inscription on the shells and bones. The Zhou Dynasty text is called Jinwen. It is an inscription that is cast or carved on a bronze ware. The ritual instrument and the instrumental clock are the most. Therefore, it is also called Zhong Dingwen. Shiguwen is a piece of stone carved on ten drums in the Zhou and Qin Dynasties. It is the earliest carved stone in China, and is the representative of Daxu. In 221 BC, Qin unified China, collated the ancient Chinese characters since Yin Zhou, further simplified and standardized, and abolished a large number of regional variants, resulting in the formation of Xiao Yu fonts. This was the first time that Chinese characters were standardized. Shaped fonts.

After this, the body is gradually degenerate from the body. In the process of writing, for the sake of simplicity, convenience and quickness, the stroke of the book is changed to a square-fold stroke, and the font structure is changed to a stroke. Especially in the Han dynasty, it was extremely popular with the librarians, and those who later learned to write scribes were modeled after the Chinese tablets. The script was evolved from the cursive process of Lishu. The regular script began in the late Han Dynasty and became popular after the Wei and Jin Dynasties. It belonged to relatively beautiful and beautiful texts, and it has become China's main application font until now. The script is a symbol composed entirely of the strokes of the dotted lines. The square shape is straight and the strokes are straight. In this way, the cuboids of Chinese characters are gradually established, and it has been circulated for more than a thousand years.

The special development of the cursive script into a special type of character began in the Han Dynasty. From Han to Tang was a period of great prosperity. In the Eastern Han Dynasty, Zhang Zhi concatenated each piece of the pen into a single stroke, and the stroke link rotation appeared as “a book”, which created the “grass saint”. After the Tang Dynasty, Zhang Xu and Huai Su also randomly added and subtracted the character's pointillism. The pen fluttering rushed, and the words became more indulgent and uncomplicated. The structure and writing of the block characters were highly simplified and became “wild grass”. The calligraphy of Zhang Xu and Huai Su is "Enthralled by drunkenness".

The script is a type of script between cursive script and regular script. It has the characters of the script and is easy to identify. It also has the advantages of cursive writing. Therefore, it has become a commonly used font as well as regular script books. Later generations often follow Wang Xizhi's Lan Ting Xuan as a model for running a book. Since the Sui and Tang dynasties, the seal script became the main typeface, and the priests and priests gradually became subordinates. However, seals and official books still have practical aesthetic values. The large, rugged, powerful, small, uniform and neat, Librian is quaint, the regular script is beautiful, the writing is lively and smooth, and the cursive style continuously circulates and circulates. These fonts are used in modern cultural life to write signs, faces, advertisements, and packaging in the design of couplets, titles, engravings, and art decoration designs. They have unique national art styles and enrich people's artistic interests. There are three kinds of writing methods: calligraphy, characterization, and printing. With the development of modern computer technology, it has also added new forms to writing, such as inkjet printing, pin-type printing, laser printing, etc. Different production methods also affect the changes in the text font. The writing of the characters begins with the characterization of the first picture line, the writing of the writing brush, and later the appearance of the stereotyped printing method, resulting in a printed font. Printing is one of the four inventions of the working people in ancient China. It can be called "the mother of civilization." In the middle of the 11th century AD, Bi Sheng in the Northern Song Dynasty invented movable type printing, which was a major contribution to the world's scientific culture. In the printing, the carving knife of the carving craftsman changed the shape of the Chinese character, and gradually standardized it on the basis of the typeface, resulting in a horizontal, straight, bold, bolder, and more square font. Relative to the body of the print.

There are four commonly used Chinese character prints, one is the old song body, is the most common character body, horizontal and vertical thick, strokes rigorous, with a decorative dotted line, fonts are elegant, serious and generous; the second is the imitation of Song, strokes Coarse and fine, consistent, pen, upright and beautiful, commonly used in imitation Song poetry, articles citations, prefaces and graphic descriptions, etc.; third is the positive body, close to handwriting, fuller, commonly used to print popular books, children's books, etc.; It is a black body with simple strokes. It is often used for headline texts. It is strong, simple, eye-catching, and generous. At present, there are dozens of kinds of Chinese character prints.

Chinese character font is a body formed by the structure of a linear stroke. In the regular script, the strokes are mostly straight-lined. Several basic strokes produce different fonts due to different combinations of structures, which form the characteristics of the organizational structure of Chinese characters. Therefore, when learning to write art characters, we must first study the basic strokes. The basic strokes of Chinese characters are nothing more than eight types, namely, the point, vertical, horizontal, meandering, meandering, picking, folding, and hooking of the "eight words of the Yong-character". A combination of these eight strokes of different lengths, directions, and numbers produces a series of differences. The radicals, and then by the different radicals according to different parts of the combination, to form a complete box font. The writing of the text should grasp the structural rules of the characters, the strokes should interpenetrate and coordinate with each other, should be pitched back and forth, be well-proportioned and appropriate, and the words and characters should be arranged in pairs and be properly controlled. The rhythm of rhythm should distinguish between the master and the second stroke. Articles must be able to achieve a good result. People engaged in the design of decoration arts should have a certain understanding of traditional calligraphy arts and learn brushwork characters. In this way, when designing a package, it is possible to directly apply a brush to write a font; learning to write an art character is also conducive to rapidly improving the writing skills.

Packaging design text design

The use of text design in packaging and decorating is very extensive. The text design should be appropriate and appropriate. It should be clear and easy to read and arranged in an orderly manner. This is the basic requirement for the writing and design of Chinese characters, and plays an explanatory role for the content of packages. When the text is in the main factor in the design, the written form of writing often requires some special design, such as the product advertisement, the name of the packaging and decoration, the title of the cover of the magazine's books and periodicals, and the screen composed purely of words. In accordance with the design concept, the text is artistically processed to produce a distinctive character, novel and beautiful font, which can attract people's interest and arouse people's association, so as to give full play to the artistic expression of the text. Therefore, the design of the text has received more and more attention in modern design. It is an important topic for interior design, and it can fully reflect the artistic imagination and creative ability of packaging and decoration designers.

The selection of Chinese character fonts should appropriately convey the characteristics of the packaging and decoration design content. For example, the words on the packaging of goods, hardware and machinery packaging fonts are generally strong and precise writing, there is a strong and durable sense of quality; textiles and clothing packaging fonts generally written more easily and soft; sporting goods packaging fonts often like to use dynamic Strong fonts; the fonts used to package medical products cannot be equated with the romantic colors on toy packaging, and should give people a serious, accurate, and clear impression with a strong font. It can give rise to a sense of trust. The fonts of traditional commodity packaging generally prefer to use old and interesting fonts, and can not be used in modern fashion packaging and decoration, but should choose modern strong fonts. The cover of the book and the cover of the literary and artistic books have their own characteristics, and the facial expressions of children's books are also different. All of these should be selected according to different specific circumstances, and they should not be absolutely invariable.

The concept of text design is the same as the concept of graphic design. It also applies symbolic and symbolic means to exaggerate, simplify, and distort the text in artistic terms, and reorganizes the whole arrangement. The size of fonts used, the size of the glyphs, the thickness of lines, as well as the orientation, position, color, texture, and other arrangements, resulting in ever-changing new fonts, the pursuit of novel and diverse visual effects.

Text design can also add decorations to the font or reduce strokes, and strokes can be used to write and write letters and mix letters. Text can be treated as shading with scattered dots or as a decorative text pattern. In the three-dimensional packaging, the writing of the text can span from one plane to another to increase the image of the text and emphasize the profound meaning and artistic effect conveyed by the text.

Source: China Packaging Industry Wang Xincheng