Rich bird security product quality attack casual shoes market

Although China's economy is still in the downward phase of growth, the purchasing power of consumers has dropped. But look at the development of China's leather shoes industry in recent years, leather shoes market prospects are still at a higher stage. According to the analysis, it is estimated that the sales and sales of leather shoes in the future will maintain a rapid upward trend. Since 2010, the average annual growth rate of China's leather shoes has been around 10%. Continued to rise in the market, but also prompted major domestic shoe brands have invested intense competition. For the market to seize this issue, all brands also have different responses. As the leading brand of China's leather shoes brand rich bird is relying on excellent product quality, to win the consumer word of mouth, thus gaining market share. According to industry analysts, product quality is an important indicator of the core competitiveness of enterprises, improve product quality is to ensure that enterprises have a powerful means of possession of the market. At the same time, it is an obligation of any company to fulfill its social responsibility and produce qualified products at any time. China's Product Quality Law provides that producers shall be responsible for the quality of the products they produce. To ensure product reliability, that is, products in the specified conditions and the time required to complete the provisions of the functions and capabilities to ensure product safety. Relevant person in charge of rich birds said that the current establishment of a strict product quality control and inspection system. As far as this issue is concerned, the wealthy bird will not only work hard at the link of guaranteeing product quality, but also extend the product quality to the after-sales service quality. This will enable consumers to enjoy the quality of their services as they consume and use the product. Protection of product quality attack casual shoes market As the pace of life accelerates, more and more urban white-collar workers are increasingly looking for ways to break away from urban detention and enjoy comfortable and comfortable leisure life. Therefore, casual shoes become the first choice of daily wear for many white-collar workers. However, in order to take into account the work etiquette at the same time, with a good image of the face of customers, some white-collar workers chose to wear casual shoes. Therefore, this category of shoes become the city's hot star products. However, due to the local casual shoes repeatedly burst "quality door", in the past years of quality footwear sampling, there are often black shoes on casual shoes, leather or artificial leather posing, or outsole wear unqualified, or shoes Easy to open the plastic. Such issues seriously become the biggest problem selling casual shoes. Product quality leads to lack of confidence in consumers, even if there is demand, but also for the choice of relatively high prices of foreign brands. In this way, our casual shoes market will lack the strength of local brands. According to industry analysts, China's casual shoes market can now be divided into three parts, one is a casual shoes brand abroad, one is a well-known local brand extension of the brand shoes, there is a local professional route to take the leisure brand, Three parts into the three pillars of the trend, the competition is fierce. To this end, the wealthy birds as the leading brand of Chinese shoes, shoes for many years dedicated to the design and development, with unparalleled technical advantages. It is understood that the rich bird Group has a national R & D center in Italy, Hong Kong, Dongguan, respectively, the establishment of R & D branches. R & D center equipped with advanced NEWLAST shoe last machine, as well as fully computerized open board, board program. In addition, in the production process of blanking, system state, with the end of the process is the same standardization of production. Such a solid scientific research strength will help the rich bird flex its muscles in the field of casual shoes to become a competitive local brand. Long-time shuttle in the "steel and concrete" urban men and women eager to break free from imprisonment, had an elegant, comfortable, cozy taste life. The office workers due to company rules at work to wear suits, they can only tie tight leather shoes to match, creating a lot of their own discomfort. Casual shoes are designed to help get out of everyday bondage through the positioning of health, leisure and taste, so that when it comes to the market, it will firmly grasp people's attention. Optimize product acceptance process to cool complaints Recently, consumer complaints in many cities, clothing and footwear into consumer complaints hot spots. Among them, the recent exposure of some shoe brands through the media quality problems, causing the industry's attention. As a relatively mature industry, leather shoes industry has promulgated the relevant national standards and industry standards, enterprises in the production process as long as a little self-discipline, in strict accordance with the relevant standards for production, will be able to avoid or reduce such complaints. What are the causes and won the trust of consumers and sought to know famous brand frequently exposed quality issues? Reap the benefits is fundamental! Quality supervision law enforcement officials told reporters that some operators in order to seek more profits, cut corners by various means, reduce costs, so that these "mixed fishes" clothing "mixed" on the market for sale. However, quality is the guarantee of the life and brand of the enterprise. If the product has not been effectively tested into the market, not only irresponsible to consumers, but also seriously affect the development of enterprises, especially brand enterprises. To this end, rich bird Group invested a lot of manpower and resources, focus on optimizing the product acceptance process to ensure that every pair of leather shoes market are to undergo a rigorous test. "We will further improve the standard of shoes inspection." The relevant person in charge of rich birds said that with the development of wealthy birds in recent years, brand development and brand strategy to improve product quality is the most important brand development. In particular, with the establishment of strategic cooperation with China Space Foundation, the rich bird has also been actively seeking further technical cooperation in order to improve product quality, to provide consumers with quality products. To create a reputation for high quality corporate social responsibility image In the current highly competitive market, many enterprises blindly pursue interests, consumer health is often trampled under the business interests. The desire for quick success has led many Chinese enterprises to embark on a path of deformity. In the shoe industry, "shoes are busy": From the "white rice fish" incident to the recent list of top quality brand names of blue cartons, so that every Chinese as a consumer is torturing the conscience of the enterprise, How should enterprises assume their own social responsibility? According to the analysis of the insiders, one of the reasons why enterprises neglect their social responsibility lies in the pursuit of maximization of interests, focusing only on short-term benefits and lack of long-term strategic vision. Related parties called for enterprises to assume social responsibility and establish a people-oriented philosophy, they think the consumer satisfaction should be the ultimate pursuit of the enterprise. A high-level rich bird said: "The consumer is responsible, not only to improve product quality, but also a business-to-consumer care." The rich bird group has been established so far, has gone 28 years, they always adhere to the "innovation and development , Quality of survival "business purpose. Rich bird shoes every production process requires excellence to ensure that each pair of shoes in the hands of consumers are the quality of Eslite. The reason why rich birds stand in the tide of the market unbeaten, on the one hand to provide consumers with quality service, on the other hand is strict product quality, assume the corresponding corporate social responsibility. In the high-speed interactive information today, any bad business can not escape the vocal opposition from consumers. Enterprises should uphold the correct concept of development, as the rich bird has always insisted, consider the issue from the consumer point of view, the production of qualified high-quality products, among the consumer to establish a good reputation.