British UYBTO lead the trend of sportswear brand revolution in our country

Different systems, different flavors, the interlocking of their products, to maximize the Umbro (UYBTO) brand positioning and sports fashion concept. Fashion, regardless of age level; exercise, without complex professional. With the continuous improvement of people's living standards, Chinese sports shoes clothing consumer attitudes are gradually transformed from mediocre to fashion simple personality of the general direction, and "fashion movement" has long been the industry as the emerging field are rising, especially After the 2008 Beijing Olympic Games, its development has surpassed the other categories to occupy an extremely important position in China's sportswear market and maintained a sustained momentum of development. At the same time, it is committed to leading the fashion brand in China Umbo has received unprecedented attention. UBY (UYBTO), a British fashion brand that leads trendsetting innovations, presents a colorful fashion party in Jinjiang, China, presenting a passionate new product launch feast. The spring / summer 2010 fashion launch will feature the UYBTO fashion theme of "Trendy China" with UYBTO trendy product design and cutting-edge creative inspiration. Umbro (UYBTO), the fashion sports brand, originated from British ancestry. Since the 21st century, with the further adjustment of the globalization strategy, it has officially landed in Greater China. In 2002, has settled in Hong Kong and Taiwan, and in 2008 officially launched the Chinese mainland market. Based on the national conditions of China's localized market, following the needs of Chinese consumer groups, Umbro brand leads the trend of innovation, taking the "fashion movement" as its own position and undertaking new deployment in China. "Innovation and Leadership" has always been the core driving force for the development of the enterprise, and is devoted to the fashion, dynamic and energetic product style, excellent quality and first-class service, winning the favor of Chinese consumers and bringing a brand new, fashionable, Healthy exercise concept and lifestyle. Integration of a strong resource advantages, grasp the trend of the pulse of fashion sports, international attention to the future development of the vision, Umbro full of confidence, with the vast majority of new and old customers work together side by side, sharing success, Gongzhu brilliant.