Peak Olympic strategy to sponsor the Seven Kingdoms sword London

In London, the Olympic 30-day countdown on the occasion, the President and senior representatives from seven countries, New Zealand, Lebanon Olympic Committee to host the 2008 Olympic Games gathered in Beijing to attend the "convergence fighting World - Olympic sponsors Olympic delegation Seven-cum-transfer equipment Olympic Strategy Conference "to help the Olympic new Olympic development plan. During that period, sports brand CEO Xu Zhihua and Picket-sponsored seven Olympic delegation carried out the transfer of equipment and issued an ambitious Olympic development plan. Peak hopes to accomplish the grand "three hundred" development goal of the enterprise within the next ten years through the efforts of the two Olympic cycles. On the day of the event, the 9th and 10th CPPCC Standing Committee, the CPPCC National Committee of Science, Culture and Sports Commission deputy director of the former deputy director of the State Sports General Administration, former Chinese Olympic Committee Vice Chairman Zhang Faqiang, brand China Federation of Industry Chairman Ai Feng and other industries to fight Ambitious and solid international strategy spoke highly of that "Pick for Chinese brands to explore a new way to the global market for China to create an international sports brand provides a reference sample." Seven countries sponsored by the London Olympic Peak brand history Peak Olympic spirit and brand spirit are closely linked to support the Olympic Games, Peak Olympic brand will be spread to all parts of the world. At the conference on June 27, Pick CEO Xu Zhihua handed over the Olympic equipment that carries the Olympic dream to the representatives of the Olympic Committees from seven countries, including New Zealand, Slovenia, Algeria, Lebanon, Iraq, Jordan and Cyprus. It is learned that at the London Olympics, all the officials and athletes from London Olympic Games in these seven countries will appear on the Olympic Games in London with their professional services such as Olympic appearances and jackets. Peak's Olympic team, which includes four continents in Europe, Asia, Africa and Oceania, sponsors Olympic delegations from seven countries and creates the history of Peak. It also broke the record that Chinese sports brands sponsored Olympic delegations and formed a Zhang powerful "morale territory." "We will capitalize on the influence of the seven countries in various regions and enhance the visibility and influence of the Peak brand in the local market. With the help of the Olympic Games in London, we will showcase Peak's brand appeal and product image," said Xu Zhihua. Peck has a "champion partner," said the NBA this season's new Division Champion Miami Heat is Peak's official strategic partner, Pick signed NBA star, has won the championship for four consecutive years. KOCIJANCIC JANEZ, President of Slovenia's Olympic Committee, said: "In the history of Pick for more than 20 years, we have helped many athletes and teams complete their championship dreams and hope we can win the Olympics with the Olympic champion dream." Released Olympic Development Program leveraging London's sword means the world Not long ago, Pick put forward the "three hundred" overseas market development goals. Within five years, Pick trademark was registered in more than 100 countries for global coverage. Peak products have entered more than 100 countries and regions; strive to reach overseas sales revenue within the next 10 years 100 billion yuan. In order to achieve the grand goal of "three hundred" development, Peak made a comprehensive plan for the development of the Olympic Games. Peak Olympic Games with the growth of 24 years. Since 1988, founder Xu Jingnan began preparations for the shoe factory, Peak will adhere to the brand internationalization, specialization, product series of development strategies, out of a basketball sports products as the core, planned and step by step of the global synergy Road, creating many industry-first: the first pair of Chinese professional basketball shoes manufacturer, the first appeared in the NBA arena Chinese sports brand, or the FIBA's largest sponsor and Chinese basketball Equipment first brand. Currently, Pick has entered more than 80 countries and regions in the world and registered in 160 countries, the trademark, got the pass to enter these countries market. At present, Peak has established more than 30 dealer teams and more than 200 specialty stores overseas, and overseas revenue has accounted for 10% of the company's total revenue. Ranked first in China's sports brand. "We hope that with the help of the Olympic Games, a globally-acclaimed stage, we will fully enhance Peak's popularity and market share in the international market." Xu Zhihua pointed out in the Olympic Olympic Games that "from the 2012 London Olympics to the 32nd Summer Olympics in 2020, We will further expand the international market. With the efforts of the two Olympic cycles, we are confident to raise the international market revenue to 10 billion yuan in the next 10 years. At the same time, Xu Zhihua also said that Peak will use its rich international resources to feed the domestic market. Through intensive and meticulous management and improvement of informatization, the company keeps the double-digit domestic constant and steady growth. " Conference, the Ninth, the Tenth CPPCC National Committee Standing Committee, CPPCC National Committee vice chairman of the Committee, the former Olympic Committee Vice Chairman Zhang Faqiang pointed out that he witnessed Peak from a regional brand embarked on the road to international development, "Peak for 20 years to persist in the dream, and make unremitting efforts, the Chinese sports brand is proud and role model." As one of the earliest advocates of China's famous brand strategy, Ai Feng, chairman of the brand China Federation of Industry, also spoke highly of Olympic's Olympic strategy. "Chinese companies rarely regard internationalization as their goal, and there are even fewer companies like Peak, which are well-equipped in name, trademark, management standards, brand building and capital operation." Ai Feng said: "Creating a successful internationalization Brand, need long-term accumulation and the ability to adapt to the fierce competition in the international market, Peak provides a brand new path for Chinese brands to go global. " Once again, the Olympic Games will be held once every four years. Peak and the Olympic delegations from the seven countries will lend great impetus to the promotion of brand image and will become the focus of China's sporting goods industry.