Li Ning "囧" shoes viral marketing

What is "囧"? It is a Chinese character, pronounced Jiong; this is the meaning of "light", but now it is given more meaning and developed into a peculiar network culture. Some people study how it is spelled; some call it "one of the most cattle in the 21st century." There is an "embarrassing bar" in it. Many people use it to create a blog, "One Day One," or " Pig "; some people started to use it to do business ... Why such a 90% of Chinese do not know how to read rare words can have such a big" charm "? "囧" in the Chinese Kangxi Dictionary may be displayed, but now it has been used as a modern emotional catharsis. Most importantly, some well-scented businesses have uncovered unparalleled business value. Li Ning is one of them. Li Ning really "embarrassed" Li Ning, a fire on the Olympic Games, lit not only the Olympic flame, as well as consumer awareness of the brand Li Ning, "embarrassing" shoes just launched at this time, can be described as a positive time, a fire count Burned. Li Xiaonan headed by Zhou Xiaofan (left) design team, quite young. Around the web, everyone talks about the virus discoloration. However, in some cases you may unwittingly act as a "virus." If you have talked enthusiastically to Li Ning around friends, then you are already a member of the virus marketing. Do not know where the specific starting point, since the listing in early July, Internet users hot Li Ning introduced this "embarrassing" shoes, and later also added to the traditional media coverage, concerned about the portrait of Li Ning embarrassed snowball more and more like. Just two months time, more than 80,000 pairs of 囧 shoes orders, has sold out of stock. This is a typical viral marketing.