Xtep All-Star concert mountain city burning passion stars bright Yao southwest

August 27, Chongqing, a bright star in the southwest . Step 2011 "Step" with the reverberation All-Star concert, the special step of its spokesman Nicholas Tse, Wilber Pan, Han Geng, Jolin Tsai together stage performance. The energetic music and dance, the thunderous applause, the simultaneous chorus on the stage make the Chongqing People's Auditorium a sea of ​​passion and joy. A gluttonous music festival staged this. Top squirt detonated mountain city As a contemporary Chinese music king days, Nicholas Tse's cool, Pan's hip-hop, Han Geng's "boom", Jolin Tsai sexy, are familiar with the majority of fans and love. Four people jointly attack the composition of the top luxury lineup, it is full of great impact and appeal. Whether it is the superstar Nicholas Tse "Yellow", "Thank you for your love 1999", or the vibrant hip hop Prince Pan Shuai classic songs "Have to love," "double dance," "touch", or Xtep spokesman Han Geng "MyLogo," "Umbrella," "Love Letter to Strangers," or "Sexy Dancer" Jolin Tsai, "Little Witch," "Rewind," each song is enough to ignite the passion . In the concert, the four superstars also formed two groups of "fashion-type" and "sports talent", with the audience cheering voice decibel level PK. Screaming, crying, the scene fans express their love of idols in all possible ways. Thousands of chorus, in the flashing light stick should and under, forming a huge shock wave, the mountain city detonated. The friendly interaction between the idol and the fans, live interspersed fashion show, it is to make the atmosphere high to the extreme. Thanksgiving feedback support unchanged According to reports, the invitation of its spokesmen for concert is a special form of traditional feedback. As early as 2009, Xtep once held annual star tour concerts in five cities of Suzhou, Wuhan, Hangzhou, Changsha and Hefei. In 2010, the footsteps of Xtep concert went to Kunming, Harbin, Zhengzhou, Xi'an, Chengdu and Haikou. After several years of development, the Xtep concert has already won the favor of all walks of life by virtue of its attractive star lineup and novel and varied forms of expression, which has produced a strong social response. However, Xtep to organize concerts to return social support, the original intention of giving back to consumers love has not changed. Ding Bo, president of Xtep (China) Co., Ltd. told reporters: "Xtep spending huge sums to organize concerts, not for profit for the purpose .For several years, Xtep concert tickets have never been on sale, but by special terminal terminal feedback To the vast number of consumers. Although the form is a concert, in fact, this is more like Xtep, our spokesmen, and all the Xtep supporters to participate in family fun party .We hope to use this form to better display Xtep fashion Sports brand connotation, enhance the community to understand the brand Xtep, but also to all over the years to support the development of Xtep customers heartfelt thanks. "At the concert site, Mr. Ding Shibo, president of Xtep carrying Nicholas Tse, Wilber Pan, Han Geng, Jolin Tsai Stars to the audience thanked the audience, and to a number of lucky spectators presented a beautiful gift. Distinctive surprising victory In the sporting goods industry, Xtep is a distinctive brand. Since its inception, in the face of fierce competition in the industry, Xtep is unique and discerning fashion sports as its own brand positioning, and creatively invited fashion stars such as Nicholas Tse as the spokesman for the "entertainment marketing" into the sporting goods industry in. Jones highlights outstanding special steps to bring a huge return. Based on excellent product quality and supplemented by innovative and effective marketing tools, the brand image of Xtep Fashion is quickly familiarized and accepted by the market and has won the favor of young consumer groups. In just a few years, Xtep has rapidly grown to become the No. 1 fashion brand in China. With the growth of Xtep, the strategy of "entertainment marketing", which has made great achievements in the development of Xtep, has also been deepened. Following Nicholas Tse, Wilber Pan, Jolin Tsai and others, in 2011, Xtep signed Han Geng endorsement of its metropolitan series of products, expanding its celebrity endorsements team, improve the marketing approach to enhance the brand influence. Xtep is the world's fashion sports brand the first goal of steady progress.